tag:blogger.com,1999:blog-67314674989029462622024-03-14T03:11:00.759+08:00www.tilamking.sgTILAM KING is a revolutionized Mattresses & Beddings boutique targeted at the very SINGAPOREAN. We believe in quality COMPONENTS rather than Brand name. Would you buy the lowest quality product from a big Brand? Or buy something that has the greatest component spec wise but at a reasonable price?
Our focus is providing the best quality product at the most reasonable prices!
So consumers can purchase with more confidence because the core components are of the HIGHEST quality.Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.comBlogger160125tag:blogger.com,1999:blog-6731467498902946262.post-74097435485963137822017-10-18T18:38:00.003+08:002017-10-18T18:39:33.661+08:003 ways of differentiating ourselves in the mattress industry.<div style="text-align: center;">
Hi everyone, ladies and gentlemen, and fellow Singaporeans,</div>
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It has been a while since I spoke about our existence to this interesting industry.</div>
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Many of my friends and fellow supporters have always asked me this hot burning question, "there are so many competition in this small industry, how would you compare and how can you differentiate from them."</div>
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As you all know, Singapore is the easiest place to set up a company, period.</div>
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The beauty is to spur people to try out doing something of their own, just like how start-ups are in every country, they are getting a little too commercialized and marketed to a point they are competing with one another on whom is the better marketed and designed item online.</div>
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Look at the above paragraph for a while, WHERE IS THE <u>SUBSTANCE</u> OF THE PRODUCT?</div>
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<span style="font-size: large;">1. WHO TALKS ABOUT THE SUBSTANCE OF THE PRODUCT?</span></div>
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<span style="font-size: large;">2. WHO TALKS ABOUT THE TRUE/REAL EXPERIENCE THAT SOMEONE HAS IN ORDER TO MANUFACTURE THE PRODUCT?</span></div>
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<span style="font-size: large;">3. WHO ARE THESE BUNCH OF PEOPLE WHOM CLAIM THAT THEY ARE START UPS?</span></div>
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<span style="font-size: large;">4. WHERE IS THE SUBSTANCE OF THE COMPANY AND WHAT DO THEY REPRESENT?</span></div>
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In Singapore, because we are small, and with the ease of obtaining goods from all over the world, so long as you get a nice running website, and a group of designers, you can easily make a mattress company.</div>
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There are a lot of "claimed" to be OEM companies, whom honestly are people whom came out from a big company and set up their own company and decided to start something of their own, but only cheaper then the parent company.</div>
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Hence these people are widely available online even on Alibaba, and it doesn't benefit the end product.</div>
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So back to the question, how does TILAM KING compare ourselves with these people?</div>
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Honestly we do not wish to even be mentioned or compared with those that are new in the market.</div>
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Tilam King is a 3 generation family business, that is re-branded by the 3rd generation.</div>
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The business model of the business is to allow people understand the ways of how we manufacture, and what we use to manufacture.</div>
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The components companies are prestigious and are all global companies, so are our equipment.</div>
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We bother to explain all the necessary substance of the product, and not how we market them, or work with some prestigious marketer, and or spend really big money on marketing when our targeted audience are really those that are trying to find something good. Period.</div>
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In my personal opinion, if you bother trying to spend so much effort to sell the product, the product already has a fault, where is the confidence of the product???</div>
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There you go ladies and gentleman, we answered our burning question on,</div>
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"there are so many competition in this small industry, how would you compare and how can you differentiate from them."</div>
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1. We are a 3 generation family business, re-branded by the 3rd generation.</div>
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2. Our business model is to explain about the product, and how we manufacture them, not all the fanciful nonsense that we do not need in life.</div>
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3. The fundamental of the product is strong because all the components and the equipment to make the mattress are all global prestigious companies.</div>
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We hope that we have kept this short and sweet for everyone. Making a great product has always been a challenge, if it was easy, why wouldn't all mattress feel the same? </div>
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We made the answers easy but honestly there are a lot of skill set involved in making a simple product, the longevity and fundamental of the foundation of making is still key. </div>
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The Fundamental is PASSION.</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com1tag:blogger.com,1999:blog-6731467498902946262.post-6053931020649572192017-08-26T18:02:00.000+08:002017-08-26T18:03:08.828+08:00The Perfection of Passionate Manufacturing - Half a decade of Passion.<div style="text-align: center;">
Dear Fellow Singaporeans, Ladies and Gentlemen,</div>
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"The Perfection of Passionate Manufacturing"</div>
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It had been an awesome 5 years, Half a decade. Seems to me that I just started all these 2 years tops.</div>
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In this 5 great years, I started TK, with the mindset of wanting to simplify the complicated mattress industry.</div>
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We then created 5 models, (TK Luxury Series, TK Premiere Series, TK Deluxe Series, Ergo Series and Hotel Suite Series).<br />
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We allow all our customers to know how we made them, and explained to them about real manufacturing know-hows, and why does it "seemed so complex" about how other brands market themselves.</div>
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This idea of being Honest was widely accepted. The idea of sharing Honesty and real insights made people wiser.<br />
Hence we found our PURPOSE.</div>
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We now have 5 core values, (Integrity, Pride, Passion, Honesty and Value).</div>
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These reflects the way how we wish to operate our business and treat our customers.</div>
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<b>Integrity</b> because of how we manufacture our products.</div>
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<b>Pride</b>, how we feel about our products.</div>
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<b>Passion</b>, help customers to find the right one, not just the expensive one.</div>
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<b>Honesty</b>, to educate our consumers to see through all the Jargon to understand us.</div>
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<b>Value</b>, keeping prices low, with cheaper alternative to traditional marketing, because we believe good products speak for itself.</div>
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We are grateful to all our suppliers that backed us up with great bed frames and accessories to meet our customer needs. We assure you all that we are your best merchant in-terms of upholding reputation and probably the best service a merchant could possibly offer.</div>
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We have been very fortunate, we are able to have "the best components" , "the best equipment" to construct and built our awesome mattresses.</div>
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"<b>the best components</b>"</div>
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We are very lucky, we have BekaertDeslee to supply us beautiful fabrics. And for always remembering us when it comes to stock-lots :P (Stock-lots are awesome items when it is from an awesome company, because TK pays less for a better product :P, some of you might think why TK and not other bigger better companies? That's our magic.)</div>
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We got the most prestigious spring factory in China, they make the best possible springs in China, they use all American imported Leggette&Platt equipment "SPUHL" to make my springs. </div>
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Our foam and Latex suppliers, are nothing but Legendary. They are the Unsung Heros, they are the like the Singapore Power to Singapore for uninterrupted power supply, but no ones ever credits them. I was introduced by my spring supplier to such an incredible young man, we are of the same age. He made all sorts of foam where no one dares to do. #40 Density is the Elite number in our industry. No one except for the major players in the global space will use such high density foam. We have latex from a very beautiful company that specializes in nothing but just 1 product, Natural latex. They are notorious for their high prices, and limited number of SKUs, we are thankful to be able to get hold of them to allow us to have access of high quality natural latex layers for our TK Luxury Series.</div>
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This was a beautiful journey to complete. Now TK have all the best components any mattress maker can possibly dream of.</div>
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"<b>the best equipment</b>"</div>
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After having access to the highest quality components, the only thing that is left is high end machinery. This is very tough to achieve because of the sheer difference in price point for a similar spec-ed sewing head which can only be 2,000rmb and it can go as high as 200,000rmb. </div>
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Imported machines are very limited and have huge premiums over the local ones, which have better after-sales service. However, a great craftsman or a chef can explain to you this, a knife is a knife to a person with no knowledge or expertise or which have no attachment or respect to the industry. But a good knife to a chef is like a life to everything that he prepares. How do I know? We use Porter's Tape masters from the USA to create all our awesome mattresses.</div>
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Yes, they are the most expensive, and most exclusive.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtTe66r00jknoFMs_2kKhoTuiffOVf4u7JkREcaeJ31zdFD8fkCVXMIVYoWXiOYh9L-wjnkA6BlH3EgrpWAyk33wRUDuYVSPxg_U5nrhyyf8TCA3Y-gyVGL2k7VCYZgkYwa8FD_-BEDhRW/s1600/116783v2v1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="168" data-original-width="338" height="99" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtTe66r00jknoFMs_2kKhoTuiffOVf4u7JkREcaeJ31zdFD8fkCVXMIVYoWXiOYh9L-wjnkA6BlH3EgrpWAyk33wRUDuYVSPxg_U5nrhyyf8TCA3Y-gyVGL2k7VCYZgkYwa8FD_-BEDhRW/s200/116783v2v1.jpg" width="200" /></a></div>
Our quilting machines are from Gribetz International. They are the finest quilting machine there ever is in this World we live in.</div>
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So, we now have the best equipment.</div>
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We hope to continue impressing people with our mattresses. We hope to continue this journey of organic growth. To me this is like an experiment. Who would have known that a company with such limited budget with marketing, can reach out so far, so long.</div>
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What we hope to continue doing what we truly believe.<br />
We will always make a mattress that we ourselves will use,<br />
we will always sell what we ourselves will use.</div>
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This is to maintain our core value and to keep our strength way above the rest, because we are </div>
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<span style="font-size: x-large;"><b>Tilam King!!!</b></span></div>
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To the happy 5, and onward we go towards 10!</div>
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Happy Birthday Tilam King.</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-63141049492855938342017-04-21T12:27:00.000+08:002017-04-21T12:28:44.839+08:00How to tell the difference between different mattresses? Based on looks and feel? Price?<div style="text-align: center;">
This is a very difficult task when it comes into a traditional mattress shop, showcasing 20 brands, and over 300 models of mattresses.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ2qeHmXH-V-gp9FIXKPM3Hx39Jb0QvjsonvF1eQ2a398r46OtnTQ_1nZjeLdylYgit8ud9Rfuprw0KmN-bjzz9z11DbygEN61WcyYAQPGUAWzQJT9m6Ec5BrHdnBwmJV2ZHKZhV0Vs-Q_/s1600/Expo-View-Exhibitors-banner-840x327.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="124" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ2qeHmXH-V-gp9FIXKPM3Hx39Jb0QvjsonvF1eQ2a398r46OtnTQ_1nZjeLdylYgit8ud9Rfuprw0KmN-bjzz9z11DbygEN61WcyYAQPGUAWzQJT9m6Ec5BrHdnBwmJV2ZHKZhV0Vs-Q_/s320/Expo-View-Exhibitors-banner-840x327.jpg" width="320" /></a></div>
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Basically they all look like mattresses, some look more simple, some look more complex, but 1 thing surely that sets it apart, is the PRICE.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipoW4M74WvHWL4A6mwPH1YuFEplSmczpgHSUReAaJLDuZnO74sMOcPliT_K9N9B2nH1gUnLGxFKMcFhHvcZNHTm4gNiVw9c0uqN4wCOssqiejjzhhwdrqQ4-961hwTSGGjoFXukm4MrcAd/s1600/simple.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipoW4M74WvHWL4A6mwPH1YuFEplSmczpgHSUReAaJLDuZnO74sMOcPliT_K9N9B2nH1gUnLGxFKMcFhHvcZNHTm4gNiVw9c0uqN4wCOssqiejjzhhwdrqQ4-961hwTSGGjoFXukm4MrcAd/s320/simple.jpg" width="320" /></a></div>
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When you lay down on a simple one (which normally is thinner), it normally feels either very springy, or very firm, price wise, it always reasonably priced at $400 - 5600 depending on brands. As you can see the price range is huge. </div>
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*****But the concept is that, the simpler the design, which normally is thinner, will be very springy, or firm.</div>
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Then you shift over to the medium thickness segment, the feel normally feels much more cushioned, hence more comfortable. They are normally priced between $1200 - $8000.</div>
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Medium thickness is normally the most popular, people then to buy this range of products because it is neither too firm nor comfy, good balance and also in a range of goods, this is the feel:price ratio which is comfortable for most.</div>
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Then now there is the <b>Ultra Luxury</b> segment, where everyone love and dream of owning...</div>
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This is the huge WANT segment.</div>
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Price range normally starts at $8000 - up to $100,000.</div>
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Who ever buys this will never know what they buy, they just do it because they can, and for bragging rights.</div>
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So now, we have identified this 3 tiers of Mattresses, and we know that the Ultra Luxury is really not important at all, so it brings down to 2 tiers, which is the basic and luxury range.</div>
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<b><span style="font-size: large;">How does the term Basic come about?</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUWWM9UR5q6THc962IisICjaACb2y6wTPa3eY-71eVUWMivceVmk1h__dvqk3hTlbg__Wdc32_Q5mPYxIaPqaF9cwDL4WRpfflSG0s8c2xESYXQQD3NiMvWS8LunF4gZ-qfVv9Z1QP2I5_/s1600/internal.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUWWM9UR5q6THc962IisICjaACb2y6wTPa3eY-71eVUWMivceVmk1h__dvqk3hTlbg__Wdc32_Q5mPYxIaPqaF9cwDL4WRpfflSG0s8c2xESYXQQD3NiMvWS8LunF4gZ-qfVv9Z1QP2I5_/s320/internal.jpg" width="320" /></a></div>
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We mentioned earlier that for the mattress to be springy or firm, the springs (core) will either be very soft or very firm. <u>The core affects the mattress feel significantly because the top layer is thinner.</u> This also means if the core is firmer, the mattress becomes firmer.</div>
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<b><span style="font-size: large;">How does Luxury mattress differ?</span></b></div>
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When mattresses all look the same, how do people create a more comfortable mattress? All they do is to add thicker top layers. This is because springs give resistance, and comfort layers give comfort. Therefore, a more comfortable mattress will have more comfort layers on top of the springs.</div>
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<b><span style="font-size: large;">But still why the huge price range?</span></b></div>
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Materials play a crucial role in any manufacturing process. There are good manufacturers, and there are those that just sell you a well packaged item that only look good. In this world today, because of competition, the situation forces certain people to do foolish things in order to make some money.</div>
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The best example is a usb/iphone charging cable, the box is normally more expensive then the cost of the goods, which is the cable that you need. But you are willing to pay up to $20 more because of a nicer box. The cable may look a little nicer, but the function is the same, it charges the phone and transfers data.</div>
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This is a problem even in the Mattress industry. There are way too many companies that do not even know how they get their goods done, where they source their components from, and the fundamental of their believes are wrong. In order to create a good product, you only need good materials. With-in the foam, springs, fabrics, latex, memory foam, etc, there are also quality differences.</div>
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Hence every company behind each component must be carefully selected to have an awesome product. If this is done so, the end product cost is way higher then an average one.</div>
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But here's the funny thing, in a business world, everyone shouts to say they have the best of everything, as a consumer it is so difficult to even understand what the company or the brand does.</div>
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This part is where I let you guys guess, trust your gut, there are too many people saying too many good things about themselves to a point it is almost pointless to even try to listen.</div>
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This article is specially created for all consumers to ask credible questions and it is very easy to see if the company respects mattresses or not. Most people end up buying stuff they do not know anyways, but to those that matters, I think the above is very informative for your mattress shopping.</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com2tag:blogger.com,1999:blog-6731467498902946262.post-13899050787217923502016-12-04T10:19:00.000+08:002016-12-04T10:20:38.170+08:00How to PILLOW HACK? HOW TO HAVE THE ULTIMATE PILLOW!<div style="text-align: center;">
Dear Ladies and Gentlemen, supporters and fellow Singaporeans,</div>
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Finally, we are going to share something that will let you <b>rethink about pillows</b>.</div>
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Pillows: </div>
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<b><span style="font-size: large;">Believe:</span></b> A highly complex product due to huge range of price point, and have different variants, hence the unlimited number of choices that complicates even the smartest person in the world.</div>
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<b><span style="font-size: large;">Truth:</span></b> A simple product that only have 2 parts of the construction. </div>
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PART I: the proportion of soft and firm polyester fibers</div>
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PART II: the external fabric choice</div>
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These 2 factors will change how the pillows feel, whether is it the ultimate luxury feel, or the most basic but supportive pillow.</div>
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Consumers often do not know how manufactures make them, and think that they are very complex to make.</div>
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think of it this way, you just got to put stuffing's into the fabric and sew it together.</div>
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So simple!</div>
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No matter how expensive, or how cheap the pillow is, it will become worn out with use overtime.</div>
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Important point for the consumers is to remember how simple is it to make fluffy pillows! Anything above $60 is way too much for pillows. We can't see a point buying anything above $60 for a pillow other then bragging rights. </div>
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PILLOW HACK the TILAM KING WAY</div>
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We often tell our customers to buy a sewing machine, reason was, if they feel that the pillow is too flat, buy more pillows to transfer the fillings to the pillow that you wish to use. If it is too tall, remove some, this way you can get the ULTIMATE pillow!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoF6afVl2h56-YwDqnFLxSFPU17Z5je9AVJ1Cr3qfaO86SP4BlXxnrpDfPx1cu4jr666wrkCMZr0t8VZFREpHmMLXRPt4jLRna5FDUj6qWHLMnjdYC2PeSyIvM9qV1riSxOsfKf1X4aVdy/s1600/%2524_32.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoF6afVl2h56-YwDqnFLxSFPU17Z5je9AVJ1Cr3qfaO86SP4BlXxnrpDfPx1cu4jr666wrkCMZr0t8VZFREpHmMLXRPt4jLRna5FDUj6qWHLMnjdYC2PeSyIvM9qV1riSxOsfKf1X4aVdy/s320/%2524_32.jpg" width="320" /></a></div>
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Cost = Sewing machine + $50 worth of pillows, equates to eternal happiness with pillows.</div>
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So let me introduce you to our concept of TK Pillows:</div>
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1. Hi-Pillow - suitable for back sleepers</div>
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This is a tall pillow, it can give comfort to the neck while supporting the neck to be straight when rested sideways. </div>
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2. Lo-Pillow - suitable for back or front sleepers</div>
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This is a low pillow, giving back sleepers comfort maintaining their neck straight. Front sleeping is actually a very unhealthy position, however when doing so, they need to ease off pressure built up on their chest, the pillow has to be softest and low, so that they can be in a comfortable position.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUK9Fk5hfM4w8g0kFsbLG7PJlL_7jTFVGIea6mmTB7dr5-Rioc0DfdvE9YlfzFxe3sTs1RzkDoLzE8FkdxGJNQLJW6eMposRxHMJ5sfkCGMBbxCIjGcvJbDYsXg5_XOzMZH2UtPck86_EW/s1600/back+sleeping.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="163" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUK9Fk5hfM4w8g0kFsbLG7PJlL_7jTFVGIea6mmTB7dr5-Rioc0DfdvE9YlfzFxe3sTs1RzkDoLzE8FkdxGJNQLJW6eMposRxHMJ5sfkCGMBbxCIjGcvJbDYsXg5_XOzMZH2UtPck86_EW/s320/back+sleeping.jpeg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8izE-oo9TKkiEyK0M2kpncRJ3YC2lpNwr2V-HeUW2riubqO9T0HHxTN-6L_QT1qmvgQs1hFjJTv-ngzJnaiAZt_grZG1zTOrXU4w26NQV7OzN10TZD8-89tnu0PN9CaUm5-N4bHtDkhQ9/s1600/front+sleeping.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8izE-oo9TKkiEyK0M2kpncRJ3YC2lpNwr2V-HeUW2riubqO9T0HHxTN-6L_QT1qmvgQs1hFjJTv-ngzJnaiAZt_grZG1zTOrXU4w26NQV7OzN10TZD8-89tnu0PN9CaUm5-N4bHtDkhQ9/s320/front+sleeping.jpeg" width="320" /></a></div>
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3. Mo-Pillow - suitable for back sleepers</div>
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Memory foam pillows comes with fixed shape. These are good for back sleepers because everybody's back profile is the same. Lifting their head slightly to keep their neck straight while resting.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv2bf59qaIFKW1Y-KrSX0s9AJRrwwt132Y_8TLo1b9PlSgrh-DUSwvW4EDAtmZP7nPfyVFUPdWkxKah5HvvODYSkqiN4h3KCxwXQR5G9SnfMdkR3GqRsTErXFBdB3-ZPkZMbEZnY_JXBU-/s1600/backsleeping.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv2bf59qaIFKW1Y-KrSX0s9AJRrwwt132Y_8TLo1b9PlSgrh-DUSwvW4EDAtmZP7nPfyVFUPdWkxKah5HvvODYSkqiN4h3KCxwXQR5G9SnfMdkR3GqRsTErXFBdB3-ZPkZMbEZnY_JXBU-/s320/backsleeping.jpeg" width="320" /></a></div>
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We feel that the industry got too many variants of pillows, and we feel that these 3 sums it all.<br />
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The formula to awesome pillow is to sun frequently(daily would be super awesome) and wash the pillow case often.<br />
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WALA~! there you go, another tip and trick to keeping your pillows low cost yet if you need to tweak it further to bring it to the next level, invest in a sewing machine.<br />
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We hope you also give our 3 pillows a go and try to understand the concept of those 3 different sleeping positions will allow you to look at pillows differently.<br />
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Thanks for the support you all! Will continue to have more content which are useful and can help you all understand bedding products better. :D<br />
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The Perfection of Passionate Manufacturing<br />
- Tilam King<br />
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-46354534278148436022016-09-02T14:22:00.000+08:002016-09-02T14:27:15.830+08:00CPF board did an amazing educational video on Youtube to prompt us to be wiser with our money! GJ<div style="text-align: center;">
Dear Ladies and Gentlemen, fellow Singaporeans and fellow supporters,</div>
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I am so happy to come across something recently, and I noticed that there are good videos that was put on YouTube and which are informative and educational created by our very own CPF board.</div>
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<a href="https://www.youtube.com/watch?v=XIYaWKREksk">https://www.youtube.com/watch?v=XIYaWKREksk</a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiER5H1IQaVnnxPIOc-yEHlN8_Zh9aEUsi0Lpgg6ZDSG3wgtYVyTM_btqbTQoBgpJPg42MsQLsRlahpcsSNp0oTuPAM_H7ZRCKurbiF0s1Mws8iBcsmcOeboU5OPaatp_3ULKTpleSzJOIb/s1600/Untitled.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiER5H1IQaVnnxPIOc-yEHlN8_Zh9aEUsi0Lpgg6ZDSG3wgtYVyTM_btqbTQoBgpJPg42MsQLsRlahpcsSNp0oTuPAM_H7ZRCKurbiF0s1Mws8iBcsmcOeboU5OPaatp_3ULKTpleSzJOIb/s320/Untitled.jpg" width="320" /></a></div>
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Please watch! 5.55 on-wards is the message that we would also wish to highlight to our fellow Singaporeans.<br />
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We respect educated people, and we treat people with the utmost respect, so we only can be logical to what we do. We will not sell you something that is made up completely out of illusion, or basically just make things up.<br />
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We focus on the product so you can understand what we are selling.<br />
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We will never sell you our fame, our company or our legacy, our job is to make you understand about mattresses and how we make them. Period.<br />
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We utilised the best materials possible to make our mattresses.<br />
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Simplify them into 5 different kinds of mattress, so that every different kind has it's own uniqueness.<br />
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We will then educate you about the differences and why there are the 5 different kinds.<br />
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So simple!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2PC9FAH2GPI678qyYSAExqR3_3nHBavFEKDTW0xuJu0X6jdoSYSkv2OK-T0El_QRmEzsf1MpOREcGJvwulDVsGQoxMapDuQJNvIrOlJv0ZoSb7DA8cB74PnOa5TDJYV_iZ0TQC5JuTFPB/s1600/Untitled2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2PC9FAH2GPI678qyYSAExqR3_3nHBavFEKDTW0xuJu0X6jdoSYSkv2OK-T0El_QRmEzsf1MpOREcGJvwulDVsGQoxMapDuQJNvIrOlJv0ZoSb7DA8cB74PnOa5TDJYV_iZ0TQC5JuTFPB/s320/Untitled2.jpg" width="320" /></a></div>
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To be honest, a part of Tilam King always have been to urge Singaporeans through our business model, to make consumer wiser!<br />
Just so happy that a government body is also willing to educate the public!<br />
<br />
The Perfection of Passionate Manufacturing<br />
- Tilam King<br />
<br /></div>
Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-35104070786168003062016-07-23T14:12:00.000+08:002016-07-23T14:12:17.441+08:00Social media helped TilamKing in keeping it Real!<div style="text-align: center;">
Dear fellow Singaporeans, supporters and friends,</div>
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We have gone so far ahead and beyond our imaginations...</div>
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Why is that so? It all started because we wanted to know whether is it sustainable to have a company fully 100% run with social media and spending really low amounts of money on marketing.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjucs1yj9fvIrqBEpoqarnSbzZJjLjKUV6KmFONaLDv6JTBCoS9IXTWgrD3vmLWTMHDbylqpO1x8VoRHO8YjH5n8-OfvvwuMobAZ2N6bwLF3ZAupCP7xwwl6emuN_9vNK6kflQ6anHPtkUH/s1600/marketing-strategy_low-1024x6821-1024x550.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjucs1yj9fvIrqBEpoqarnSbzZJjLjKUV6KmFONaLDv6JTBCoS9IXTWgrD3vmLWTMHDbylqpO1x8VoRHO8YjH5n8-OfvvwuMobAZ2N6bwLF3ZAupCP7xwwl6emuN_9vNK6kflQ6anHPtkUH/s320/marketing-strategy_low-1024x6821-1024x550.jpg" width="320" /></a></div>
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The answer is, we can! But it sure is not easy.</div>
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When we started out, we didn't have any advantage in terms of <a href="http://www.tilamking.sg/contact.html" target="_blank">location</a>, and we just knew that we wanna do something great for our audience and supporters.</div>
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It was sheer passion that motivated us.</div>
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We enjoy sharing how we manufacture our mattresses and conceptualise what we could do for our clients with our 5 different series.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzQqlXQUOt6BbuTKlpENY1uSzvezvD-j8szKnjvOJvok5qKHEKyJDhKoXRl9I5Aj6EanKt0WjcsTzuBHFEo7VjOztP_uZ8Ix8gZSfwu8KY0pRnuipNj-0PSucK0vtz9Vlqz09jh8q_ZlEG/s1600/13692500_10153622115761402_1282387774533373134_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzQqlXQUOt6BbuTKlpENY1uSzvezvD-j8szKnjvOJvok5qKHEKyJDhKoXRl9I5Aj6EanKt0WjcsTzuBHFEo7VjOztP_uZ8Ix8gZSfwu8KY0pRnuipNj-0PSucK0vtz9Vlqz09jh8q_ZlEG/s320/13692500_10153622115761402_1282387774533373134_n.jpg" width="320" /></a></div>
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The 5 models really is the basis of what we would call an exoskeleton, any mattress would have to follow these concepts to make either by putting more layers or by removing layers.</div>
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We apply ethically of what we genuinely know and put it into product.<br />
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We are extremely happy the kind of client satisfaction we get throughout these years and we promise to stay committed and continue to innovate and maintain the high standards of manufacturing.<br />
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<a href="https://www.facebook.com/TILAMKING/reviews" target="_blank"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVmFBKbOAv4_VanbbD8mffTmbXDf0WO1THw2q6_WUQl05jFouVdVNymHfxNsjqM4My_wzOc-mfcWRRl9KnzLYT8C4XE8BVSSVLgH8_WJzivf1UWJAs94ntgM-19vXt4BfuKJeAtLiDne7r/s320/satisfaction-priority.png" width="320" /></a></div>
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<span style="font-size: x-large;">Our goal</span> is <u>to simplify</u> when others try to confuse,<br />
we speak to you about <u>your needs</u> when others try to create wants,<br />
most companies once they reach to a certain level, they expand and put more money into advertising hoping they could get more market share, we just <u>continue to focus on our products</u> and not let competition or advertisers lure us into spending unnecessary money - <span style="font-size: large;">because the money that we spend on should reflect on our product, and not just to look good for others to see.</span><br />
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We wish to let everyone know, if you do not know what to look for, try us with no regrets.<br />
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Ultimately we have full pride in our products and services.<br />
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The Perfection of Passionate Manufacturing<br />
- Tilam King<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyy01Pkn7A00xAtHG7OZtSB4oA9NwdMusmffLtlW2vvJIUUnUdyzP-wpF75eefAZaD_FnldxS2-XRVFG7UeOp7uxT5t1TUoMxDZg4Shk_FCrGgByQEp184jOXb89_VVMAD6q15IxCUqu8U/s1600/tilamking+banner.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="92" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyy01Pkn7A00xAtHG7OZtSB4oA9NwdMusmffLtlW2vvJIUUnUdyzP-wpF75eefAZaD_FnldxS2-XRVFG7UeOp7uxT5t1TUoMxDZg4Shk_FCrGgByQEp184jOXb89_VVMAD6q15IxCUqu8U/s320/tilamking+banner.jpg" width="320" /></a></div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-80881588295942982902016-07-07T13:12:00.000+08:002016-07-07T13:14:24.924+08:00Singapore's standard sizing for mattresses and the available bed linens in Singapore.<div style="text-align: center;">
Dear folks and friends,</div>
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I think effort have been done to explain this over and over again.</div>
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with regards to the blog post on :</div>
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<a href="http://themarriedchapter.blogspot.sg/2014/08/tilam-king-good-and-bad.html">http://themarriedchapter.blogspot.sg/2014/08/tilam-king-good-and-bad.html</a></div>
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They were comparing sizes from IKEA which is an international entity. Their sizes are slightly different from Singapore and most ASEAN regions.</div>
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In Singapore, </div>
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The standard size(cm) is as follows;</div>
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<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;">Single - 91x190</span></div>
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<span style="font-size: large;">Super Single - 107x190</span></div>
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<span style="font-size: large;">Queen - 152x190</span></div>
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<span style="font-size: large;">King - 182x190</span></div>
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<b>Robinsons</b> sells mattress with these sizes, <b>Takashimaya</b> sells mattress with these sizes, <b>Courts</b> sells mattress with these sizes, <b>all the international brands</b> like 3S sells mattress with these sizes.</div>
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Fitted Sheets from <b>all departmental stalls</b> sells sheets that cover mattress sizes from the above.</div>
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We hope this can help first time mattress buyers to further understand the standard sizes of mattress in Singapore, where we all belong.</div>
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We have emailed them about the misunderstanding caused, but no reply nor action has been taken to rectify their facts.</div>
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Nonetheless, we are happy that they even write about us.</div>
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The Perfection of Passionate Manufacturing</div>
<div style="text-align: center;">
- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com2tag:blogger.com,1999:blog-6731467498902946262.post-6426871208157802482016-05-04T16:12:00.002+08:002017-04-17T15:02:56.390+08:005 TIPS to take when selecting a mattress.<div style="text-align: center;">
<b><span style="font-size: large;">1: Research, and plenty of research.</span></b></div>
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Most of the consumers today are very uninformed. Mattress have been a complicating product for many ages, but what was keeping it simple was brands and sales people trying their best to sell the consumers the highest priced products. In doubt ask Google!</div>
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The formula to a good mattress should be :</div>
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Components from a reputable source + Workmanship = Product</div>
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If you factor in all the magic, then really what you are paying is marketing.</div>
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So long as the company will be willing to standby their clients and be a solutions provider to the clients problems, no problem is a big problem.<br />
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<a href="http://www.facebook.com/tilamking" target="_blank"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi96c_ZE41JcAugepL7EWLkEFSTgIyHkh20IdM3dl-nIrkIK9x5V3sPLS6czJglqar-0XmLtYIMBG-lTOc3OPSgkH9MQo2RMXXlib2Zf3kzSCiv69HqnBgjM_r-TKTVzqkFft20-CztPTc3/s320/cropped.jpg" width="320" /></a></div>
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<span id="goog_1709721930"></span><span id="goog_1709721931"></span><a href="https://www.blogger.com/"></a></div>
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TILAM KING's formula states that - </div>
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BMI which is your body mass, deter the idea of softness which is different from another person with a different body mass.</div>
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Personal Preference - everyone's ideal softness or firmness is different.</div>
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Affordability - it is something that has to be overcome in-order to look at a product for a product.</div>
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Fluffy Illusion - marketing materials + jargons that you will never know in your entire lifetime.</div>
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Your Perfect Mattress means that you see through all the logic and understand that mattress is ultimately a product to add comfort during your sleep.</div>
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<b><span style="font-size: large;">2: Determine how do you sleep?</span></b></div>
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If you are a <i>side sleeper</i>, do note that you are shifting all your body weight to your arms and your hip bone. You probably need a thicker pillow top mattress to ease off pressure built up around your shoulders and arms. Also because of your shoulder width, your neck requires a taller pillow as well for filling up the empty gap in your neck.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG9DrV50qfuoJKsp_pjFMtrwhV-dijV2meTxe_MQLYlwOH1fi8ignV_NdWoTwibBu4yS5BofvbL1v_CPEQeRxjk1KBYRALvqnc1xnfisrRWj8n-9-ZLUkkYxbenBaCLHew02QRZt6BnwVY/s1600/shutterstock_107926484.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG9DrV50qfuoJKsp_pjFMtrwhV-dijV2meTxe_MQLYlwOH1fi8ignV_NdWoTwibBu4yS5BofvbL1v_CPEQeRxjk1KBYRALvqnc1xnfisrRWj8n-9-ZLUkkYxbenBaCLHew02QRZt6BnwVY/s320/shutterstock_107926484.jpg" width="320" /></a></div>
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If you are a <i>back sleeper</i>, congrats! You have officially the simplest and healthiest sleeping position! Our back have the least number of arches and curves, and the pressure points are spread across your whole upper shoulder blades and your lower back. Typically back sleepers prefer firmer mattresses. For back sleeper's pillow choice, normally contour or low pillows. If using a tall pillow, the person's head will be in a unnatural position.</div>
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If you are a<i> Front sleeper</i>, you actually have the worst sleeping position, but if you're most comfortable with it, we'll still guide you on what to look out for.</div>
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Front sleepers requires a soft surface with thick pillow top, to ease off all the huge pressure built up around the chest and belly area. A low pillow will further aid in relieving more pressure as low pillows are relatively softer then the sleeping surface.</div>
<div style="text-align: center;">
more info on: <a href="http://www.healthline.com/health/is-it-bad-to-sleep-on-your-stomach#Overview1">http://www.healthline.com/health/is-it-bad-to-sleep-on-your-stomach#Overview1</a></div>
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<b><span style="font-size: large;">3: Spent time understanding answers from the questions you ask.</span></b></div>
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If most of the time, the sales person do not understand what you are asking? How can he be the person to go to when it comes to purchasing something that you sleep on EVERY SINGLE DAY?</div>
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Visit a professional or at least someone that takes their client's sleep very seriously, ask them questions, clear your thoughts, and make sure you listen to what they say to you, they will help you make a sound decision in making a wise choice for your ultimate sleep. Professionals will never recommend a mattress to the consumer even before understanding what the clients need, remember that.</div>
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Only GOD can know what you need even before trying out, that's why we are kinda half hearted in trying to go sell our products on-line. The truth is, you're just lying to yourself thinking that our brand works for most and will work for you. </div>
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<b><span style="font-size: large;">4: Try them out, take your time!</span></b></div>
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Most of the mattress companies now have showrooms, go test them out, tell the sales person to shut-up for at least 30 mins, lay down yourself and ask yourself whether the mattress feels good or not? Price doesn't justify the products, you laying down on the product, feeling good about it is far more important then the price tag. You got to lay down on each mattress for at least 10-15 mins and you may roll around to see how the mattress can absorb your body weight, to see the kind of comfort you get from the mattress. This trial and error is crucial, because majority of the people out there do not test enough. End up buying something they do not know.</div>
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<b><span style="font-size: large;">5: Reasonable Value approach</span></b></div>
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Good mattresses nowadays are very expensive, when we used the term good, we meant those companies that bother to use good components in their mattresses. A reasonably safe bet for a mattress price point should be in the region of $3500 - $5000 retail price after discount. </div>
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When you minus off the Artas shopping mall rent mark-up of $1000, </div>
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and you minus off the big A&P effort of another $1000, </div>
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probably minus off another $500 for commissions of sales staff.</div>
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Also do not believe that the mattress used to be 100,000 suddenly today you chance upon it, and it becomes 2,500. LOL PLEASE!</div>
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*My cousin is a qualified Chiropractor, if you have any back issues, he is the man to look for. If any joker claims that their particular mattress can heal your back, please just smile and move away. LOL</div>
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Be wise about the concept of what online media can do, and how it could bring genuine businesses to reach out to people whom understand the concept of product as a product.</div>
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If again you still have doubts, ask Google for the millionth time! :D</div>
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Happy searching people!</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-52023064460413229062016-03-29T17:57:00.000+08:002016-05-04T16:13:24.072+08:005 BIG THINGS consumers MUST understand about mattress shopping.<div style="text-align: center;">
Ever wonder why sometimes, shopping for mattresses are so complicated?</div>
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We have been using this product since our great grand parent days, why till today it is so complex?</div>
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How come no one bother to even break down the specs and talk about the product and how they make, yet they rather TM some kind of fancy name, when you Google the fancy terms, </div>
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it is just what it is...</div>
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<b><span style="font-size: large;">1.</span> BROCHURES FOR MATTRESS MAKES A MATTRESS LOOK SEXY.</b></div>
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As we move towards the mattress displays, at the left hand corner, are some awesomely designed mojo, called BROCHURES. </div>
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When you pick them up, </div>
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LIGHTS BECOMES BRIGHTER, </div>
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EMOTIONS ERUPT, </div>
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FLAMBOYANT AND BOLD TERMS DISCOVERED.<br />
- I then tell myself, I got to own this fine piece of ART!</div>
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Words from the brochures, if you simplify them into perspective, you will see that they are all the same. They will never reveal the kind of density they use for the product, neither will they describe to you about how they construct the product. </div>
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They simply brag about the kind of history they have, which Hotel's they collaborated with, they even come to the point show you their brochure and brag about the kind of "technology" they have.</div>
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For EG,</div>
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"CAN NEVER DISTURB YOUR PARTNER AND CONTOUR TO YOUR BODY SPRING SYSTEM TM"</div>
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Well simply put it, individual pocketed springs, been around for centuries...</div>
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You get my drift about brochures. </div>
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<b>"If you cannot convince them, confuse them"</b> - one of the tricks Gurus in marketing use.</div>
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Nowadays who reads them? LOL</div>
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<span style="font-size: large;"><b>2. </b></span><b>REAL ESTATE, LOCATION LOCATION LOCATION.</b></div>
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If you ever go to a few main stream boutiques, you will realize that they are all situated in great real estates, and to the point, their decor, so lavish and welcoming.</div>
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They are normally expensive psf rental real estates, but they have the best frontage and crowds will pass by. It may be convenient, it may look better, it may even make your ego feel awesome.</div>
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You can even brag about it :P </div>
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"oie, I buy my mattress from orchut loot lei..."</div>
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"woa, he buy mattress from orchut loot lei, must be bery rich..."</div>
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Having said that, these are one of the most important factors when it comes to understanding business. Someone has to take care of their overhead, it was never free, and convenience and we all know style comes at a price.</div>
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Where did the focus at now? Product? or location?</div>
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<b><span style="font-size: large;">3.</span> YOU SEE THEM EVERYWHERE AND ALL THE TIME.</b></div>
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Banner ads, poster babies, big all across buildings, buses, and specific in placing it in high traffic areas. You understand what we are trying to let you understand, all these are money, BIG MONEY, burned so that everyone that walks past it, will register it in their mind, maybe not directly, but subconsciously. Then again, who pays all these stuff... </div>
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Consumers.</div>
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Erm, where was the focus again? Marketing? Product?</div>
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<b><span style="font-size: large;">4.</span> NIKE do not make shoes, they appoint people to do so.</b></div>
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This term is what we called subcontracting. Established brands never make products by themselves. They normally subcontract manufacturing out to manufacturers. The truth about mattress making is, it was never that complex to even start a mattress factory. The kind of skilled labour required now, is very low. It can be substantiated by high quality semi automated machineries.</div>
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The reason why this is possible, is simply because they manage their brands very well, hence they have enough margins to subcontract their "risk" out so they can focus on creating new designs.</div>
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But then again, mattresses, are designs necessary? </div>
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The function of a mattress is and has always been to give comfort to the user.</div>
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How basic and simple it is to understand, yet so confusing to even try select.</div>
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Why not just use high quality components so that the mattress, because of the high quality components, is then deemed as a high quality mattress. PERIOD.</div>
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<b><span style="font-size: large;">5.</span> The number of models and house models will scare you.</b></div>
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You have been to mattress showrooms, a couple of them. You will notice that there are so many models on display under each brand. Have you ever witness this?</div>
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"eh, why I see the mattress at Courts, different from Robinsons? or local shops?"</div>
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The fundamental of house models, is to allow the respective shop to price their product without allowing the consumers to do comparison. </div>
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In the eyes of the consumer, don't you think it is so weird?</div>
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Ask yourself these questions, </div>
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"if I buy a branded mattress, should it be something where all the outlets have, and should it be a representation of what the brand is trying to sell?"</div>
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"they say until so good, but their mainstream models so expensive, but the house model so much cheaper?"</div>
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Don't you think it is a strategy to peck the price higher, so that the house model seems affordable? Hence because of the great name of the company, you purchase it, just because.</div>
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Where was the focus on the product? Where is the professionalism about product and technology? Whereby a particular model, should be the flagship, and why aren't you buy it? Instead looking at the price to buy something which doesn't represent the brand at all?</div>
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The concept of a house label and the multiple models, has got nothing to do with the representation of the brand, but only an excuse to confuse the consumer.</div>
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*****</div>
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Having said so much, we hope you learn something new today.</div>
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Remember, an establish brand in this current ERA, is to open up your minds, educating you the real reason why we create this product.</div>
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Giving you knowledge to empower your purchase.</div>
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These are the fundamentals of what TILAMKING passionately believes in.</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-11553389742800432032016-02-22T12:38:00.003+08:002016-02-23T18:04:31.140+08:00Why are we not at Expo nor in any "exhibition".<div style="text-align: center;">
Hi everyone, friends and fellow supporters,</div>
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There was a lady once called us on our line, "hi, are you in Expo? Can I see your mattresses over there?"</div>
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Unfortunately, I replied, "No, we are not there."</div>
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Sad, but true...</div>
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You see, TilamKing's philosophy is to think about the <b>majority</b>.</div>
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If we reduce expenses and maintain our high standards of quality of the product,<br />
it brings <span style="font-size: large;">better value </span>to the end consumer.</div>
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Yes, we could do the same like what brands are doing, which is to increase spending on advertising and taking up exhibition space.</div>
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Just for your general knowledge, Expo space rents for approximately SGD$9,000 for 11days, which will give the tenant 2 full weekends(Saturday and Sunday). $9k is some lousy facing, prime front go upwards $30k.</div>
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These are without the cost of setting up and tearing down, which approximately cost up to $10,000 more including staffs and extra.</div>
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Imagine $20,000 for 11days burned, just hoping that people will come and buy?</div>
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How much sales would be required for it to break even? You can imagine.</div>
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So it is not free ladies and gentlemen...</div>
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Mark ups have to be high in order to cover this gap. Imagine how HUNGRY they are. LOL</div>
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There is also another problem, when you go there you will realize, they do not have good and great crowds. The typical discount shoppers will head there and in order to clinch their deal, their sales person will have to over promise(not be honest) just to seal the deal.</div>
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*****</div>
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TilamKing wishes to strive on one fundamental, which is PRODUCT centric.</div>
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If we focus too much on sales, the pitch becomes boring.</div>
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If we focus more on product, you will become educated in return.</div>
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Lastly I wish to add this, go Google furniture scams in Singapore, LOL I do not wish to say anything but ... yea... </div>
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U know what I mean...</div>
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We never wish to be associated with people with unfair practices.</div>
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;)</div>
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The Perfection Of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-25664690370747757922015-12-16T14:53:00.003+08:002016-01-16T15:29:54.014+08:00How to really compare TK products? The average consumer's favourite question.<div style="text-align: center;">
Dear Ladies and Gentlemen, fellow Singaporeans and fellow Supporters,</div>
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I think it is time to write something that really will be useful for many. I honestly didn't know how to write about it in the beginning, because I was afraid I wasn't ready, nor it may backfire me being so <b>real</b> about certain things.</div>
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Don't forget I am only just a small fry in a OLD traditional market whereby the majority of the consumers had been influenced over years and years of paid advertising. Money talks bulls**t walks, is still the norm in today's society. Reality often is so harsh that people choose to lean towards bulls**t. </div>
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*****</div>
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<span style="font-size: x-large;">The mattress industry.</span></div>
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i. <b>The million dollar question: So how do you compare your mattresses to other brands?</b></div>
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<b>Ans:</b> Thank you for noticing us, this is already something magical. We only use so little resources to reach out to you, and honestly now you are in our showroom, asking us this question? Why not try it yourself? When you lay down do you feel any difference with any other mattresses? Other then them being at HIGH END malls, with stupid rents, and filled with emotionally stressed SALES which actually makes them a huge profit already. </div>
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We are honest about our pricing, we use the best of everything to make 1 simple mattress. We do not need to explain ourselves like how others will, we will never put in the same effort in marketing, because it will make our company just like what the rest are out there. If we were to be mainstream, the end product will be simple, the more money I spend on designing<span style="font-size: x-large;"> fanciful terms</span> which the consumer never will understand, wins the game. PERIOD.</div>
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Where are the emphasis on the mattress?</div>
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We just tell all our consumers the same thing and over and over again. </div>
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We are not special.</div>
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We are not better then any of the brands out there.</div>
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What you get is something real, called a Mattress.</div>
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If you wish to buy a mattress, come to Tilam King, if you wish to buy more then that, I am afraid we do not have anything to for fill your ego ;)</div>
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ii. <b>The billion dollar question: Why do not other brands follow you? Since you say until so simple?</b></div>
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<b>Ans:</b> They have gone too deep into creating a stupid ideas that mattresses have technology. You ask yourself this simple question, </div>
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Is it real technology? Can titanium be used in springs and be affordable? Can mattress be cooling and not trap heat? Can mattress sleep already can fly?</div>
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Now I ask you,</div>
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how old are you now? Obviously not a child right?</div>
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You got study or not? You should be aware about some materials, if not just google.</div>
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Can you just have some common sense? There is just no such thing as a fancy mattress.</div>
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If they follow my business model, imagine this, their CEO and multiple board directors will not have any gains. Who are the ones contributing? The typical consumers that actually think that expensive products have better stuff, the better stuff is the unnecessary layers of HR doing absolutely nothing important at all. :) it is true in every organization, touch your heart ask yourself.</div>
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If you see all my answers are not necessary talking about mattresses components. Sad right?</div>
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iii. <b>The trillion dollar question: You always say until so good, you no need to earn money meh?</b></div>
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<b>Ans:</b> I always thank them when they say this, I say thank you so so so much, but honestly I am running a business, if it is not sustainable, I cannot even continue typing, have been doing so for 4 years. </div>
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The Magic of TK is to transform something which is so traditional, into something linear, eliminate all the unnecessary and make full productivity for our staff to handle.</div>
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<span style="font-size: x-large;">The key point is to eliminate Confusion, not to generate Confusion, which most companies are spending top dollar to generate Confusion.</span></div>
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TK is privileged to be able to control the entire supply-chain from production until retail.</div>
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We have a very strategic factory located in GZ, China.</div>
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We own the<b> best equipment</b> in the WORLD to make our mattresses.</div>
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We use the <b>best components</b> which are renown in the WORLD.</div>
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We have a good size warehouse in SG that can hold 5 40ft containers.</div>
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We own <b>the cosiest showroom</b> located 8 New Industrial Road S536200.</div>
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We own the <b>cleanest</b> Euro5 Diesel fleet to do our delivery.</div>
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We have the <b>most passionate</b> people to change the mattress industry.</div>
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We have the very best, all because of YOU.</div>
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YOU made it happen!</div>
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We are blessed with the internet to be able to share with everyone good quality mattresses can be affordable.</div>
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We are very appreciative of what our supporters have done for us, the constant recommendations and the love just shown to us for the past years...</div>
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Thank you so much and thank you for giving us a chance make good quality mattress at a good honest price point and to be able to compete in our very small niche.</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com3tag:blogger.com,1999:blog-6731467498902946262.post-60441104024501817422015-11-29T16:18:00.001+08:002015-11-29T16:18:39.019+08:00Christmas is near~ It is the time of the year!<div style="text-align: center;">
Dear ladies and gentlemen, fellow supporters and friends,</div>
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Christmas is really just around the corner. In like 3 more weeks!</div>
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<span style="font-size: large;">Thank you</span> for supporting Tilam King, </div>
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<span style="font-size: large;">Thank you</span> for spreading our name willingly, </div>
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<span style="font-size: large;">Thank you</span> for telling your friends to come see, telling them to give it a shot, or go try...</div>
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Amazing...</div>
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Really...</div>
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Tilam King, honestly, have always been blessed by this special "someone", behind us, supporting us.</div>
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Sometimes we do not even know who they are...</div>
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We never insist for them to do so...</div>
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But they just shared, spread their joy.</div>
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So this Christmas, we would like to reward them.</div>
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<span style="font-size: x-large;">Anyone</span> that <u><span style="font-size: large;">thinks they have helped us</span></u> or </div>
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<u><span style="font-size: large;">have helped us</span></u>, or </div>
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will receive a special gift from us.</div>
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We mean it.</div>
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No strings attached, </div>
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just like how people helped us, we would like to help you too.</div>
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Let us spread graciousness, happiness and joy to everyone positive and to love everyone!</div>
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During this Christmas,</div>
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We would like to let you know that we sincerely appreciate all the graciousness that people gave us, chances are the most valuable, and most importantly TRUST, they put their trust in us.</div>
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We are humbled by the doings of all these great people and we maybe cannot do the same but the least we could do is to keep and maintain our Integrity, Honesty and keep our passion burning in what we do best, mattresses.</div>
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We may not have "discounts" unlike how other retailers are doing... but we keep our price point honest and practical, so that people know what they buy, and know their money is well spent on a great product.</div>
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Thank you once again for making Tilam King an awesome company!</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-21794382986596743982015-11-13T18:58:00.002+08:002015-11-13T18:58:17.347+08:00We have reached to a point where we need to participate in national development. GST.<div style="text-align: center;">
Dear Ladies & Gentlemen, fellow supporters and Singaporeans,</div>
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We have reached to a point where we are required to pay our government for Goods and Services Tax, in short GST.</div>
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http://www.mof.gov.sg/Policies/Tax-Policies/Goods-and-Services-Tax</div>
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you can read more on this page.</div>
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From the letter's effective date, we will have to impose GST from 13/11 onwards.</div>
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Our prices will remain unchanged to keep it affordable for everyone!</div>
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So hopefully the government will not increase GST anymore!</div>
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Keep SG competitive and friendlier for all :D</div>
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The Perfection of Passionate Manufacturing<br />
- Tilam King<br />
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-5235706460106164452015-10-12T17:19:00.001+08:002015-10-12T17:20:04.694+08:00Tilam King - Singapore's very own recognized mattress manufacturer!<div style="text-align: center;">
Dear ladies and gentlemen, fellow supporters and fellow Singaporeans,</div>
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Hallmark after hallmark - 320,000 views on our blog, </div>
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achievement after achievements - 8,700 Likes on Facebook,</div>
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Number 1 for "mattress singapore" - on location and probably the best post *The Logic of Mattress*</div>
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Tilam King haven't change any of our style of sales, we only improved it.</div>
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Tilam King haven't drawn into pro-business, meaning dump money for marketing for more sales.</div>
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Tilam King is still the least sales driven company I probably think in the world...</div>
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If you do not know what you are buying, or didn't get what you came for, we will just say thanks for your time, and see you soon someday...</div>
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The concept of what Tilam King believes is, we as a manufacturer simplifies our mattresses, to the point, our consumers must know what we are talking.</div>
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We back it up by quality components suppliers...</div>
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and now in 2015, we backed it up more by the best possible equipment used to make our mattresses.</div>
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and in 2016, we hope to start collecting DATA (not going to say yet) to substantiate that Tilam King mattresses allow all our clients to have a great night sleep, like wise the other branded boys.</div>
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We believe that the only formula </div>
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to <b><u>stay true to what we developed for our consumers</u></b>, </div>
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is for the <b><u>company to be self sustainable</u></b> and </div>
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for <b><u>the products to be awesome</u></b>.</div>
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These has got to be the mantra for our company and the spirit of what we live on.</div>
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It has really been a long while since we recite our Vision and Mission...</div>
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<b>Our Vision:</b></div>
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To allow everyone really good quality mattresses at the best value!</div>
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<b>Our Mission:</b></div>
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To let our consumers clearly understand what mattresses is all about and how it is made, so they can have a better knowledge for their mattress selection.</div>
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*****</div>
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We also wish to thank for really everyone that supported us, and be all so gracious and share our story with so many of their friends, their family, and to people whom are looking for mattresses.</div>
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Tilam King is overwhelmed with the generosity that we receive from especially friends, and clients that turn into kakis.</div>
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Because of this, we will continue to strive harder, and serve selflessly to the public!</div>
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Educate as many people we can, share good mattresses with anyone that needs it.</div>
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We have been around for 4 good years...</div>
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Tilam King will be forever... </div>
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No one can stop us, because of social media...</div>
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No one can deny us from doing, because it is what we really love doing...</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-46541149766096289952015-09-19T18:12:00.000+08:002015-09-21T02:44:04.987+08:00Problems we had, and Accomplishments we achieved. Closing our FY end SEPT15.<div style="text-align: center;">
Dear Ladies and Gentlemen, fellow Singaporeans and supporters,</div>
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We are very proud of what we had become. We started out as a company that would want to built on the right fundamentals of business, not being too sales driven, but the story to tell about how economics work and how marketing actually manipulates most of our perceived values.</div>
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These hard truths had created us a great and strong following on how we actually capture our niche, we also influence a great mindset alike and fundamentally encourage a "healthier" and "better" mindset towards consumerism.</div>
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In today's world, most consumers are just so blind folded by mainstream media and what nots, too the extend, ending up buying a lot of junk or buying something they want and not need.</div>
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We bring the word NEED back to society. Cover your needs without compromising quality.</div>
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At TILAM KING, we work hard, to make sure our products work, our products be simple to understand, probably too simple until people find it crazy, but we love making our clients understanding what they buy.</div>
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This is a <b>revolutionary achievement</b> if you ask me.</div>
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With only the use of social media, and god, it is powerful.</div>
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TILAM KING has come to the point we need not lie to our consumers about what is and what is not.</div>
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It is what it is, and it is shown in a simplified manner that if you do not understand, it is our duty to elaborate.</div>
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We had 100% converted all the "sales pitches" into reality speeches. Some may find it offensive, or difficult to absorb because we often debunk marketing jargon and substantiate it with LOGIC, with the occasional science element, mostly physics.</div>
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We hope you can appreciate our heartfelt effort in making all these possible.</div>
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It was never easy being the company whom digs out all the truths and lay it on the table and being professional enough to explain certain facts.</div>
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Often we get challenged, because as the average consumer questions about why are we doing these and what do we stand to gain and yadah yadah, self accomplishment is the answer, at the same time earning healthy money to serve the masses.</div>
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Some love and respect to be given to our sales team and TILAM KING applaud them for their bravery, and their choice in joining the team. We maybe small, but we are beautiful.</div>
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*****</div>
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TK PROBLEMS</div>
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Problems that had been consistently bugging us, that to the point we have no solution to help or change or improve the matter.</div>
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1. Logistics (Supplier side/Bed-frame)</div>
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This is TILAM KING's Achilles heel, as you all know that TILAM KING only does mattresses. We also work with several companies to provide affordable bed-frames that makes sense. It serve as an important role as most consumers would prefer to buy the mattress and bed-frame together.</div>
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Nowadays with houses getting smaller and smaller, storage bed-frames are getting more and more accepted in our daily lives. Bed frames that have storages makes good compromised space into usable space. However all these will have to be designed like a box, with a lid, supporting the lid are hydraulics to hold for the ease of opening and closing.</div>
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These would require a experienced installer to install, if not the structure will be compromised.</div>
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Normally we leave the installation to our suppliers.</div>
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Our suppliers are very tight on labour, as in Singapore now, we face a big problem with hard labour, ie: manual labour and carpentry works.</div>
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They often can't cope with the delivery load of the entire Singapore. The supplier we use are supplying to most of the names you see hear and touch before.</div>
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So, always delaying the delivery timings till very late.</div>
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For example, 4-6pm was promised by the supplier, but often only reaching at 8pm or even 9pm for their goods.</div>
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Some of our clients could not accept this and had built grudges against TILAM KING as a irresponsible company towards delivery timings.</div>
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However, for things that could be handled by TILAM KING ie: mattress, simple bedframes, pillows. Things that we can control, we will never be late unless something big arises(accident, flood, etc).</div>
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We seek everyone's understanding that we suggested, shouted, scolded, negotiated, with our suppliers and still no result. *I know right... but they are the same guys that also represent all the big names you see before.</div>
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2. Problem handling (Client)</div>
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These is a problem whereby we do not know how to handle, because honestly most clients nowadays do not remember the Invoice number of their purchases. There is an expectation of us tracing their invoices for them on a adhoc basis, to make changes and amendments. We normally give them the benefit of the doubt and try our best to accommodate if we could.</div>
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Here is a real situation to think about in this situation, the client buys a product from a big company, and do not produce an invoice, the company being very big, may not have the same person attending to the client, invoice numbers act as a tracing number to retrieve clients details and particulars and also acts as a legal document to proof that the client is a valid client. It allows the company to verify the client instantly, and move on to solving what the client's problems or queries.</div>
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If the initial step is not verified, it is totally impossible to move on to the problem.</div>
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We hope to get the understanding that we as a company will always help our clients, if the bed-frames are faulty or the installation was done not in the correct manner, we need to draft out a <<FAULT REPORT>> to our suppliers to acknowledge their mistake and get them to service our clients.</div>
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We just hope there is an understanding of the importance of the invoice number.</div>
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3. Price increase (Products)</div>
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With the forex market being very very crazy plus the surge of the US dollar, we have no choice but to increase the prices of all our products reasonably by 2016. We have been holding back the increase because we wish to challenge our limits to stretch ourselves to the max. We have to register for GST soon and there are many consequences as well such as rise in material cost and labour cost to upkeep our company from operating.</div>
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Do expect a $50-$100 increase on all models and ranges plus the GST of 7% soon.</div>
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Do note that this implementation will be really soon.</div>
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TILAM KING will embrace these problems and will work hard to cope and overcome this. We beg for understanding and forgiveness if our clients </div>
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TK ACCOMPLISHMENTS</div>
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There was a time when people said TILAM KING won't make it, but we awesomely did!</div>
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Not everyone in Singapore is pro business, but basic thing is, most brands adopt this concept, whereby it is written all over the text books since 20-30 years ago.</div>
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1. Manufacturer produce products</div>
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2. Distributors distribute products</div>
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3. Marketers market products</div>
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4. Retailers sell products to end users</div>
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We all <u>CANNOT</u> disagree with this.</div>
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TILAM KING role is,</div>
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1. We are a Mattress Manufacturer, we produce our own products</div>
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2. We market our own concepts and products</div>
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3. We own our own retail outlet and sell it to our end users</div>
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4. We have our own logistics team to deliver the products to your home</div>
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We, with the help of social media, with the help with great supporters, made it all happen.</div>
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We are going to acquire the property we currently sitting on, <a href="https://www.google.com.sg/maps/place/Tilam+King+(Singapore)+Pte+Ltd/@1.3416503,103.8859803,17.25z/data=!4m2!3m1!1s0x31da17969db1a123:0x8bb2fafcb6b37380?hl=en" target="_blank">8 New Industrial Road #01-01 S536200</a>.</div>
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We have also hit the million dollar mark, so we have to register for GST.</div>
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We have now an awesome company built on purely dreams and integrity.</div>
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We wanted to educate clients to know more about mattress. DONE.</div>
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We wanted to debunk most of the marketing jargon that don't make sense. DONE.</div>
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We wish to let clients have access to affordable luxurious mattress. DONE.</div>
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Our goal moving forward,</div>
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is to keep the company as flexible as possible</div>
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be the most PRO-Customer retail experience ever possible</div>
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be the most Product-Centric company ever possible</div>
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be the most Karma orientated company ever</div>
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continue in growing TILAM KING as a business organically.</div>
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We shall never over expand, never over spend on marketing, and never sell anything unnecessary.</div>
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We are looking forward to a better and spectacular 2016. There will be so many more stuff to come.</div>
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A keynote will be written soon and be posted on our <a href="http://facebook.com/tilamking" target="_blank">Facebook</a> and <a href="http://tilamking.blogspot.sg/" target="_blank">Blogspot</a> page.</div>
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Thanks for supporting us, thanks for encouraging us, thanks for sharing our crazy ideas, thanks for embracing our efforts!</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-34211427124777909182015-08-22T14:57:00.000+08:002015-08-22T15:01:38.243+08:00Minimalism consumer approach... Mattress shopping with no "distraction".<div style="text-align: center;">
Dear Ladies and Gentlemen, fellow Singaporeans and supporters,</div>
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Consumerism is a very big and very scary disease...</div>
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We have been trying to spread the concept of <u>minimalism</u> and <u>"reduce distraction"</u>.</div>
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This is pretty interesting...</div>
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<a href="https://www.youtube.com/watch?v=ES_u5b1CAr4">https://www.youtube.com/watch?v=ES_u5b1CAr4</a></div>
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a very good toothpaste example...</div>
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This video sums up of what the mattress industry is trying to do to us...</div>
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Offering you <b>too many choices</b> and end of the day, you <b>forget</b> what you are buying ...</div>
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We, TILAM KING, helps you to <b>simplify</b> mattresses.</div>
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When we do so, you truly understand what you are buying, and why it is created to be that way.</div>
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For example, </div>
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a very firm mattress being very thick, some consumers think it is good. But they never think that firmness comes from the springs. Springs in science, gives support, Comfort layers in science, gives comfort. If it is a firm mattress, you should pick something that is closer to the springs(thinner) because springs are ultimately the ones giving you support, not the comfort layer. </div>
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- Ergo Series by Tilam King</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBB7SDtGHUreiWUe-PZhKaOidkmP2SBgEkkFDvWxldXv0fRMKuaZMn-uA2qevgKwAq3UT4KUlzkquVtNEaA7GMJQTFCKAw3DrBBr0f93BhgHzx2gI_JcV9m7vleajiif6nrYh8FEU6wsT5/s1600/Ergo2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBB7SDtGHUreiWUe-PZhKaOidkmP2SBgEkkFDvWxldXv0fRMKuaZMn-uA2qevgKwAq3UT4KUlzkquVtNEaA7GMJQTFCKAw3DrBBr0f93BhgHzx2gI_JcV9m7vleajiif6nrYh8FEU6wsT5/s320/Ergo2.jpg" width="320" /></a></div>
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We hope consumers can get more insights on how a mattress is assembled together.</div>
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*****</div>
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Let us summarize what we pride ourselves on...</div>
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We use top quality components that have good foothold in the industry and leverage on their big names.</div>
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Now, here is part II of the story... HARDWARE!!</div>
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The <b>BEST</b> quilting machine.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV9zM_ypelTOcwh1QSOGZnXgGnqs27DiD2LJ1a0dVzPjTWzXkFKXVQmj06tfU2aR5vt6aV70ZCz7eA2DI6JIW3haU90B8C4J0J8c-QhK2ttXP79G0666bjO0iyTH4uhdBWxMCEx8SkPMYk/s1600/IMG_20150804_164406.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV9zM_ypelTOcwh1QSOGZnXgGnqs27DiD2LJ1a0dVzPjTWzXkFKXVQmj06tfU2aR5vt6aV70ZCz7eA2DI6JIW3haU90B8C4J0J8c-QhK2ttXP79G0666bjO0iyTH4uhdBWxMCEx8SkPMYk/s320/IMG_20150804_164406.jpg" width="180" /></a></div>
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The <b>BEST </b>sewing machines.</div>
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The <b>BEST</b> tape-masters.</div>
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<span style="font-size: large;">TILAM KING have been using the <u>best quality components</u> since 2011...</span></div>
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Now in 2015,<br />
<span style="font-size: large;">TILAM KING use only the <b><u>TOP equipments in the entire industry</u></b> to make our mattresses!</span></div>
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This is what passionate manufacturing is all about.</div>
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Now our mantra speaks for itself...</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com1tag:blogger.com,1999:blog-6731467498902946262.post-63266593727799496612015-07-10T18:03:00.002+08:002015-07-10T18:23:43.217+08:00Looking abroad, at new mattress start up companies. PRODUCT = ADVERTISEMENT. <div style="text-align: center;">
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Dear ladies and gentlemen, supporters and fellow Singaporeans,</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The mattress industry is traditional and in statues-quo, nothing has changed for almost 30 years, I only can say this because of the life experiences I have...</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="317px;" src="https://lh5.googleusercontent.com/p9sdLkxWUkewHg5htrKmmp8hPz09Zq12IjLr3DBNIebRjrFDkZ1N6mRJniS7OmOWLCs6pdHs9Lb-w9Ma9qk__DuE3Llw64e_jJikYIORp5YY5cmZpeFB71ageJ5xveUnBC-YveQ" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="427px;" /></span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Finally, there are great and awesome companies speaking the same language as us, and they are gaining a lot of traction.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The mattress industry overseas, is moving towards compressed packaging. For simple logistics.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How ever, due to the more traditional mindset of ASEAN people, compressed packed mattress is deemed as low value, and may compromise the structure of the mattresses.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google these names,</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Casper mattress</span></div>
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<span style="color: #cccccc; font-family: Trebuchet MS, sans-serif;"><a href="https://casper.com/design" style="text-decoration: none;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://casper.com/design</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">and Turf&needle.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.tuftandneedle.com/about/truth">https://www.tuftandneedle.com/about/truth</a></span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The concept of theirs is basically "you cannot choose the hotel mattress firmness", you either like it or you don't.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">They are a 1 mattress product company.</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">They have 30days up to 100days trial before you can think of choosing to sleep on it or return it for a refund.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">These only solve the problem for people whom are ok with that firmness.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">FACTS:</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Bigger sized people need firmer mattress due to their body mass.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. ASEAN typically prefer firm supportive mattress.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. New Gen adults prefers softer mattresses.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Children require softer mattresses then regular adult mattress due to their light body mass.</span></div>
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</span><br />
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">TOP FACT:</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">THERE IS NO ONE SIZE FIT ALL MATTRESS.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">*****</span></div>
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</span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We are just amused by how far these guys can go because of the sheer amount of spirits they have...</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">BTW these new kids on the block are all over FORBES, Business Times, News, Entrepreneur Mags, and in almost all PR media platforms available. Getting in all these forms of media requires an average of USD$10,000 upwards per publication. Not yet include PR company's fees. </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The idea is there, but it doesn't solve the problem, the real problem that people need, what the consumers desire.</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tilam King, being a REAL mattress manufacturer, knows the perfect solution.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Here is our magic.</span></div>
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</span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Springs have different thickness, they affect the firmness of the springs, if you have been following us, you know that for every spring mattress, the SPRINGS are the core of the mattress.</span></div>
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<span style="color: #cccccc; font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There are </span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">SOFT</span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">MEDIUM</span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">HARD</span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> settings.</span></span></div>
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</span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This way, we could cater to the less then 40kg, 41kg up to 90kg, and 91kg upwards, based on science , measuring body mass.</span><br />
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With this 5 models:</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. TK LUXURY SERIES</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. TK PREMIERE SERIES</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. TK DELUXE SERIES</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit_3pjOlloZrJVnqAYu5f8evFM-keFYQU42LlONNyzZ9VYljk5d4CbbETHc-73x31D6dVJQLRduzr8tvjB39P_ouI5MdtUPwcSbsMnCBf17QPnRVk8FBaf0Ac3MUB8hi_v4oI9RP1Hrp7A/s1600/TK+Series2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit_3pjOlloZrJVnqAYu5f8evFM-keFYQU42LlONNyzZ9VYljk5d4CbbETHc-73x31D6dVJQLRduzr8tvjB39P_ouI5MdtUPwcSbsMnCBf17QPnRVk8FBaf0Ac3MUB8hi_v4oI9RP1Hrp7A/s320/TK+Series2.jpg" width="320" /></span></a></div>
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBB7SDtGHUreiWUe-PZhKaOidkmP2SBgEkkFDvWxldXv0fRMKuaZMn-uA2qevgKwAq3UT4KUlzkquVtNEaA7GMJQTFCKAw3DrBBr0f93BhgHzx2gI_JcV9m7vleajiif6nrYh8FEU6wsT5/s1600/Ergo2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBB7SDtGHUreiWUe-PZhKaOidkmP2SBgEkkFDvWxldXv0fRMKuaZMn-uA2qevgKwAq3UT4KUlzkquVtNEaA7GMJQTFCKAw3DrBBr0f93BhgHzx2gI_JcV9m7vleajiif6nrYh8FEU6wsT5/s320/Ergo2.jpg" width="320" /></span></a></div>
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: #cccccc; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. HOTEL COMFORT</span><span style="line-height: 1.38;"> </span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnSDBnCf-5gZcXo65nFAu7xly48YzZm9Ejnk0DxLH3cPd_W9WNyPCuph2IdRrity9f83CUsBBmjx9WWA8YdyAbZphsCyFeFvaxRZ_2V9syJQRVy6BsQqzz-OCdqDVz4L2HL73ELQnEhlvd/s1600/IMG_20140906_135552.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnSDBnCf-5gZcXo65nFAu7xly48YzZm9Ejnk0DxLH3cPd_W9WNyPCuph2IdRrity9f83CUsBBmjx9WWA8YdyAbZphsCyFeFvaxRZ_2V9syJQRVy6BsQqzz-OCdqDVz4L2HL73ELQnEhlvd/s320/IMG_20140906_135552.jpg" width="320" /></span></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: #cccccc; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: #cccccc; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Medium</b></span><span style="background-color: transparent; color: #cccccc; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> - 40 kg - 90kg</span></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: #cccccc; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: #cccccc; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Hard</b></span><span style="background-color: transparent; color: #cccccc; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> - < 90kg</span></span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tilam King can cater to ALL of Human kind, be it religion, culture, race, preference, height, weight...</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">ALL OF EVERYONE!</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Deep down inside us, we know it works. Because that's how mattress works, </span><span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><u>scientifically</u></span><span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">*****</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We are avoiding mainstream media due to the fact that, we believe in keeping our cost low, and we are a 100% ownership company. </span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We own the entire supply-chain of : </span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Factory / Production</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Warehousing / Logistics</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Lorries / Logistics</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Retail Outlets / Point of sales</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We are backed up by awesome suppliers, which takes care of the R&D for us.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLcftRB1uB1DnKTeBH7mMf6ksjCfozbImLoI5qJIaJgYMBHzHULPJaJre0c3xP15RiLea4Anf-oF36C4sHZKmj4gmE1ph7j_mYoqcjLrlfDWRLPRHRa0EqWLqbPX-N96Rp3iS6osTRGyKQ/s1600/quality_check.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" height="138" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLcftRB1uB1DnKTeBH7mMf6ksjCfozbImLoI5qJIaJgYMBHzHULPJaJre0c3xP15RiLea4Anf-oF36C4sHZKmj4gmE1ph7j_mYoqcjLrlfDWRLPRHRa0EqWLqbPX-N96Rp3iS6osTRGyKQ/s320/quality_check.jpg" width="320" /></span></a></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We only assemble what is right to bring the best to our consumers.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Our goal is consumer first, second is company sustainability. </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We are not companies which are from alternate sources of investments which end of the day, are very profit driven, and even if they fail, it is only a start up.</span><br />
<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Being product centric, allows us to pay the most attention on our quality that our consumers receive.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNsSQloN3sLZfydSm8JL7uug4WbHvUc5N-sl9_aKRas9UuBWsBp4KRHj3zB16G6HVv8ib-ceB668GADf8zybprHo6vYx7CRHQHVoOcQDCR91-NuyIYsY5WXlIhVCJkpRMYCGmb5TxJp3Id/s1600/committment-to-quality.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNsSQloN3sLZfydSm8JL7uug4WbHvUc5N-sl9_aKRas9UuBWsBp4KRHj3zB16G6HVv8ib-ceB668GADf8zybprHo6vYx7CRHQHVoOcQDCR91-NuyIYsY5WXlIhVCJkpRMYCGmb5TxJp3Id/s320/committment-to-quality.jpg" width="320" /></span></a></div>
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<span style="color: #cccccc; font-family: Trebuchet MS, sans-serif; line-height: 1.38; white-space: pre-wrap;">These to us, are the main form of advertisement.</span><br />
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">PRODUCT = ADVERTISEMENT.</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Perfection of Passionate Manfuacturing</span></div>
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<span style="background-color: transparent; color: #cccccc; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- Tilam King</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0BWYb9zy7N1rA6E3u286js0VYHgeu94F_G6KQZdWLrBzf6q_4GlvSkHy2Ejq_RH7PR_4asra2aWHwuqPoA5zjzjUTmYk2jx05PBxp9lqeFswMrDFkBDvuO-RznLE9dQ8UmkeC8S0GxmeK/s1600/tilamking+banner.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="92" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0BWYb9zy7N1rA6E3u286js0VYHgeu94F_G6KQZdWLrBzf6q_4GlvSkHy2Ejq_RH7PR_4asra2aWHwuqPoA5zjzjUTmYk2jx05PBxp9lqeFswMrDFkBDvuO-RznLE9dQ8UmkeC8S0GxmeK/s320/tilamking+banner.jpg" width="320" /></a></div>
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<span style="color: #cccccc; font-family: Arial; font-size: x-small; vertical-align: baseline; white-space: pre-wrap;">*disclaimer, I do not own rights to Casper nor Turf&Needle, these 2 are great companies trying to be transparent with the industry. I love what they had done and even appreciate the simplistic approach of simplifying mattresses. If they ever wish to have a rep to manufacture their mattresses for ASEAN region, I probably would love to do it for them.</span></div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-74994583862076349622015-06-11T15:43:00.002+08:002015-07-10T16:49:02.614+08:00Tilam King, the only company that refuses to use traditional media and god bless the Internet.<div style="text-align: center;">
Dear Ladies and Gentlemen, fellow supporters and fellow Singaporeans,</div>
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we had really come a long way...</div>
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We are going to have 300,000 views really soon...</div>
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Those that supported us, THANK YOU!</div>
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Those that helped shared the great products, YOU GUYS ARE AWESOME!</div>
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Ultimately, we try our best to use only social media to reach out as many as we can possible, to those that benefited, will enjoy the BEST possible product and the BEST possible value! </div>
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These are basically my opinions about the industry and how to be a smarter mattress shopper for every fellow Singaporean ;)</div>
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*****</div>
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Our concept ...</div>
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<5 mattress fit all> model </div>
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is easy to understand and transparent.</div>
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<a href="http://tilamking.blogspot.sg/2015/04/the-tilam-king-concept-and-why-no.html">http://tilamking.blogspot.sg/2015/04/the-tilam-king-concept-and-why-no.html</a></div>
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*****</div>
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We believe in respecting our consumers by being straight forward, </div>
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hence the honest price point...</div>
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<a href="http://tilamking.blogspot.sg/2014/10/promotion-vs-honest-price-point-which.html">http://tilamking.blogspot.sg/2014/10/promotion-vs-honest-price-point-which.html</a></div>
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*****</div>
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Our ultimate reliability test, done in our own style and fashion.</div>
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<a href="http://tilamking.blogspot.sg/2014/08/our-super-rocket-science-reliability.html">http://tilamking.blogspot.sg/2014/08/our-super-rocket-science-reliability.html</a></div>
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*****</div>
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Probably our most popular post of all, that is everywhere in Google searches and probably the most read blog-post about mattresses in Singapore!</div>
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The Logic of mattresses, how to buy?</div>
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<a href="http://tilamking.blogspot.sg/2013/04/the-logic-of-mattress-how-to-buy.html">http://tilamking.blogspot.sg/2013/04/the-logic-of-mattress-how-to-buy.html</a></div>
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*****</div>
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Our take on the Hotel Experience.</div>
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How to have 5 star Hotel Experience right in your bedroom?</div>
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<a href="http://tilamking.blogspot.sg/2014/06/myth-busters-5-star-hotel-mattresses.html">http://tilamking.blogspot.sg/2014/06/myth-busters-5-star-hotel-mattresses.html</a></div>
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*****</div>
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A lot of effort was spent into the content and to put the perspectives from a consumer.</div>
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They are easy to understand and not with jargons which you cannot understand, and of cause with some of Singapore's humour.</div>
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We take pride and full credit what these content can bring us, for the good and bad.</div>
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We enjoy every smiles created educating consumers to get the most out of their mattress.</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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* Just so you know, it is really not easy starting a company that actually use facts. We often get slammed by haters or competitors, the mattress industry is indeed filled with uneducated people and sales orientated sales people, which will say what it takes to close the deal, even destroying other people's image. We however for the educated people, now is the internet era, with transparency brands are just names. Manufacturers ultimately are manufacturers, whether or not we create good products, our components suppliers can substantiate for it's value. </div>
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Manufacturers that eventually eliminate middle people, will cause some people to be unhappy, but to the clients, that is value for you there ;)</div>
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Just saying, 2cents.</div>
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Showroom address: 8 New Industrial Road #01-01 Singapore 536200<br />
Telephone number: 6288 8666<br />
Website: <a href="http://www.tilamking.sg/">www.tilamking.sg</a></div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-49918064605755076292015-06-09T18:57:00.003+08:002015-06-09T18:57:46.616+08:00the IMPORTANCE of a flat base. Which is the support of your mattress.<div style="text-align: center;">
Dear Ladies and Gentlemen, fellow supporters and fellow Singaporeans...</div>
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There are many questions asking about mattresses and honestly, the base is as important too.</div>
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Tilam King uses Individual Pocketed Springs, therefore the springs doesn't rely on one another, preventing motion to be transferred to your partner.</div>
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The flat base is very crucial and very important.</div>
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Most bases nowadays are made into slates, PLEASE avoid them. Slates were invented because to save logistics cost on shipping. It is bent, have gaps in-between them, occasionally causing the springs to be slanted while applying pressure on them. </div>
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Also for those bases that are installed together by putting part by part through assembly, make sure that the base is fixed properly. Check to see if there are any weird sounds or loose joints.</div>
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There is also an honest reason why I blog about this topic.</div>
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Some of our clients complaint to us about our mattress sinking in the middle, </div>
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or sagging in the middle.</div>
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We were shocked and </div>
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we reacted by firstly going to their place to check it out.</div>
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Secondly, we place the mattress on the floor, which is flat, to test the mattress out.</div>
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This will be the most honest solution for us to identify whether our mattresses are at fault or not.</div>
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We then lay down on the area that is claimed to be the faulty area to check.</div>
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Then, nothing is wrong... -.-"</div>
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Realize that the base had cracks and indent, the indent led the mattress to feel that it had sagged in that particular area.</div>
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Hopefully after understanding this blog post, we start questioning more of the bases that we select for our mattress. All we need is to have a solid base that is flat, this assures that the mattress is well supported and hence giving you the best support you ever need from the mattress.</div>
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These solid bases are not expensive<br />
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for simple designs Queen size for example starts from $350 with 1 year warranty.<br />
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The more complex the design of the frames are the more the cost of the frames is.<br />
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-47296009417792676002015-04-04T15:47:00.001+08:002015-04-05T18:03:24.169+08:00The TILAM KING CONCEPT, and why no competition cannot come close?<div style="text-align: center;">
Dear Ladies and Gentlemen,</div>
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We shall tell you the truth why people cannot follow or change to be like us? Yea I get it, they are bigger then us, to mimic a smaller company like us and crush us will be simple.</div>
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They have gone in too deep to even make that change possible. What if a top brand change to be like us? IE to say their previous effort in creating different models will be erased, imagine globally how big of an impact it will create? LOL. They cannot look back and will only continue doing the same thing that they do best, to confuse you more :P </div>
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You see brands have to make more varieties for the consumers to basically let you feel indulged and spoilt for choices, ultimately losing focus on the price point and just going ahead with which ever feels good because it is just so tiring to look for a good mattress anyways.</div>
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If you actually take a look at REAL LUXURY brands for mattress, they only have 3 models or lesser, and offer full customization in their firmness. Sounds firmilar already right? but all these comes at a hefty price tag of way above the $10,000s and do not know why mattresses that are expensive are all Swedish. LOL since when did Sweden specialize in mattress? </div>
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Nvm, long story short.</div>
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The concept of a mattress that Tilam King STRONGLY believe is:</div>
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1. FIRMNESS comes from the springs, the springs are ultimately the core of the mattress, not the comfort layer. If there is a soft mattress, you take out the soft springs and put a firmer springs inside, it will become firmer.</div>
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2. Comfort layers, there are ONLY 3 major comfort layers, Latex , Memory foam , and Foam. Their primary purpose is to give comfort by easing off pressure before allowing the springs to give resistance. They are normally placed on top of the springs. This is what normally consumers are paying for in a mattress, the way how the mattress reacts to you when you lay down on the mattress. Each comfort layers are unique in it's own way.</div>
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3. Consumers should understand 1 & 2 and realized that all the places that do not understand about mattresses will sell you mattress based on firmness, WHICH in our perspective can be adjusted by the different spring settings. Why can't they follow us if it is so logical? Because they choose not to, and all their life they already have been doing more models just to create variety for absolutely no reason at all. Consumers cannot justify the difference between a $4,000 mattress vs $8,000 mattress vs $12,000 mattress vs $40,000 mattress. The internal components are all similar yet NAMED in a very different manner. </div>
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To summarize, </div>
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Mattresses have 2 major parts, </div>
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top layer which are comfort layers,</div>
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bottom layer are the springs.</div>
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Whether the consumer is light weight, or heavy weight, we have created a particular system to cater. </div>
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Doesn't mean that you are heavy you cannot buy that particular mattress because is too soft, we can firm it up for you.</div>
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So therefore, with just 5 models, Tilam King can represent the entire industry.</div>
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*****</div>
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TK Luxury Mattress</div>
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from left to right, TK Deluxe Series, TK Luxury Series, TK Premiere Series.</div>
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Ergo Series</div>
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Hotel Comfort</div>
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*****</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-64808530651698225442015-03-24T13:43:00.002+08:002015-03-24T14:00:53.036+08:00Why Singapore is awesome? Tilam King is proud of Singapore, period.<div style="text-align: center;">
<span style="font-family: Trebuchet MS, sans-serif;">Dear Ladies and Gentlemen,</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">"There was a time when people said that Singapore wouldn't make it... </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">BUT WE FREAKING DID~!"</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">this comes from one of my favorite national song(except for the <i>freaking</i> word).</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Singapore used to be a fishing village, swampy land, and just really not special.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">Mr LKY gave his all to make what we have today.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">We will not go through what he did before because it is all over the news and history channel.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Let us talk about Singapore from our perspective.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">*****</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Singapore have one of the <b><u>highest literacy rates</u></b> in the world, which means we are all smart.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Singapore have a <b><u>first world foundation</u></b> and is one of the <b><u>easiest places to live in</u></b>.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Singaporeans are <b><u>nice and honest</u></b> as compared to most countries.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Singapore is <b><u>CLEAN</u></b>, and we mean it.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Singapore has become not only a country, but a <b><u>standard for all to follow</u></b>.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">*****</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Simply put it short, we love Singapore, and we are proud of it.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Tilam King is working on the same principles of what Singapore stands for.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Tilam King know <b><u>Singaporeans are smart</u></b>, so we do not spend effort in dressing up all the marketing gimmick because we know </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b><u>Singaporeans can tell whether the product is good or not</u>.</b></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Tilam King tries to be the <b><u>best in the industry PRODUCT wise</u></b>, and <b><u>still is affordable</u></b> with all the DRAMATIC savings in A&P and marketing.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Tilam King wish to be <b><u>nice and honest</u></b> in the entire Mattress Industry.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Tilam King wish to be as <b><u>straight forward</u> </b>as possible. So you can understand the substance behind our product rather then letting you listen to all the marketing jargons used and confuse you for absolutely no reason at all.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Tilam King wish to be the<b> <u>benchmark of a good mattress</u></b>. We wish to be the <b><u>standard of how an average consumer wants from a quality mattress</u></b>.</span></div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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*****</div>
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23/03/2015</div>
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Deepest condolence to the Lee Family.</div>
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Thank you Mr LKY for what you did for Singapore. </div>
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Thank you for being an awesome leader!</div>
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You are our Legend.</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-61448974142420655562015-02-10T16:53:00.001+08:002015-02-10T16:55:30.739+08:00Is the most expensive mattress the best mattress?<div style="text-align: center;">
Dear fellow Singaporeans, supporters and friends, </div>
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This is a super hot topic when it comes to mattress selection. We will share useful information with you that will be realistically helpful for your next mattress purchase.</div>
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We hope you share this post and spread the love for Tilam King.</div>
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*****</div>
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The question most people ask, "is the most expensive mattress, the best mattress?"</div>
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The<b> problem</b> with the mattress industry,<br />
<u><span style="font-size: large;">consumers only see mattresses as how they are packaged and branded.</span></u></div>
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<span style="font-size: x-large;">They are all over <b>TV <u>ads</u></b>, <b>Newspaper <u>ads</u></b>, <b>Magazine <u>ads</u></b>, <b>Radio <u>ads</u></b>, <b>Banner <u>ads</u></b>, etc...</span></div>
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The bottom line is that brands behind mattress companies are rich hence they are able to afford these kind of advertising campaigns. </div>
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Someone must fork this bill for the brands, thank you consumers. :)</div>
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You see, I am a true Singaporean. If a plate of chicken rice which is awesome cost us $3.50(chicken drumstick rice), DO NOT CONVINCE ME THAT CHATTERBOX CHICKEN RICE IS WORTH $27++ = $32.</div>
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What I am trying to say is that don't because someone more handsome so you say is better? </div>
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It makes ZERO sense.</div>
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Trust me, this comparison is real... </div>
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The chatterbox chicken rice standard is seriously mediocre, honestly, I can name 5 better tasting ones without even researching hard.</div>
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Therefore if the product is equal or the same as the $3.50 , why pay $32?</div>
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Springs are springs, </div>
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fabric is fabric, </div>
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foam comfort layers are foam comfort layers, </div>
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memory foam is memory foam, </div>
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latex foam is latex foam.</div>
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<span style="font-size: x-large;"><b>THIS IS A <u>BOLD</u> CLAIM, </b></span></div>
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<span style="font-size: x-large;"><b>and I AM MAKING IT.</b></span></div>
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"There is no <u>SALES PERSON</u> in SINGAPORE in the <u>mattress industry</u>(I challenge this statement), will or is willing to buy a mattress for $15,000/-."</div>
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<i><span style="font-size: x-small;">*not valued, the price to pay, cannot be staff price, cannot be special discount, it has to be paid SGD$15,000 for the mattress. Does not include company giving their sales person.</span></i></div>
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THERE ISN'T ANYONE THAT UNREALISTIC.</div>
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And when there isn't any, HOW CAN THEY CONVINCE YOU THAT THE BEST MATTRESS IS THE MOST EXPENSIVE ONE?</div>
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<span style="font-size: large;">IT DOES NOT MAKE ANY <b>LOGICAL SENSE</b> AT ALL.</span></div>
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Sometimes we got to take a step back, back to basics, ask yourselves, how do you judge a company's product?<br />
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This concept is powerful, revolutionary , and it makes sense.<br />
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XiaoMi is an awesome company doing MIUI and product design. They specialized in social media and have an awesome followings on their page and fans.<br />
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They claimed that, "by removing channel cost, distribution cost, advertising cost, the consumers get the best value for the product."<br />
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We at Tilam King, have been practicing what we learnt from the giants around us. </div>
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<span style="font-size: large;">We strongly believe that by <b>understanding what the company stands for</b> nowadays is a very <b><u>crucial</u></b> factor.</span><br />
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End of the day, <b>research, research and research</b> still plays a big part in our life, just like how it was back in the school days.<br />
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<span style="font-size: x-large;">Only then, you can truly find value that is <b><u>hidden</u></b> beneath all the <b>propaganda</b>.</span><br />
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The Perfection of Passionate Manufacturing.<br />
- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-51079010742029750712015-01-08T15:17:00.000+08:002015-01-08T15:17:09.817+08:00Year end FACTS to know about. <div style="text-align: center;">
Dear fellow supporters and friends,</div>
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It is the year end period before CNY, we had gone through another Logistics nightmare.</div>
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Fortunately through our statistics, we have faced lesser problems as compared to last year, as no major issues came up. The issues are mainly about delivery timings. Which seriously cannot be controlled. </div>
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<i>*Honestly I wish to be able to pick my truck and be able to place at everyone's door step so I can unload the goods in the shortest time possible and in the most accurate time frame.</i></div>
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But let us sit back and think about it...</div>
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When i shop for a product from Qoo10, no one tell me when they are coming. They let me understand that when they are ready to deliver but not specific timings.</div>
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You see, the problem with consumers is that when the items are small, or low value they do not really care or matter to them.</div>
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But how ever we understand that mattresses or frames are slightly bigger ticket items and to consumers sometimes they wish to witness the delivery or how ever they wish to receive the item.</div>
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The 2 concepts of logistics are similar, because both goods are needed to be transported into individual homes, BUT HOWEVER the smaller item do not need to give specific timings, yet the big item require.</div>
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So what am I trying to say is, be gracious enough to understand that during the year end is peak for sales, hence there are loads of deliveries to complete. ANOTHER THING WE CANNOT CHANGE IS, we are in the monsoon period, if it rains, the traffic gets lousy. </div>
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<span style="font-size: x-large;">THIS is a <b>FACT</b> and we <b>CANNOT</b> do anything about it.</span></div>
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If there are things that we cannot change to improve or find a way to do better, please do not fault us.</div>
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We are doing our very best to keep cost low, and achieve the highest possible value in the product.</div>
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There is a client whom asked me this question, " Tony, don't you wish to improve our service standards so that you can compete with the other big brands?"<br /><br />I honestly replied, "NO, I never thought of creating a mainstream brand, what is the point? I wish to be PRODUCT-centric where my clients have the understanding of what mattresses are and buy it because the product is good instead of the service. We foresee that in the future we can make all our marketing materials into reputation, buying it without the salesperson should be the next step. Logistics we will be looking for outsourcing to give consumers an alternative."</div>
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So probably we are looking into delivery charges that will be out sourcing:</div>
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Currently most furniture companies are charging $80/-</div>
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We are giving our consumers now to pick either $80, or FOC, but if it is free transport, we can only confirm DAY and NOT TIME.</div>
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So the conclusion is...</div>
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<span style="font-size: large;"><u>Do</u> spend the effort in comparing our MATTRESSES...</span></div>
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<span style="font-size: large;">Please <u>do not</u> compare our service standards to the Ss, it doesn't make sense at all. </span></div>
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<b><span style="font-size: x-large;">Like SERIOUSLY.</span></b></div>
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Unless you willing to pay $5,000 for our mattresses, I will personally deliver the mattresses within a 1 hour time frame that is promised.</div>
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:D</div>
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Facts are hard to read and accept, we dare to say it because we know what we are doing, and we are trying our best to do it. No offense is intended or implicated, just PURE FACTS that we have to let it off our chest.</div>
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To read more about PROMOTIONS or etc:</div>
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http://tilamking.blogspot.sg/2014/10/promotion-vs-honest-price-point-which.html</div>
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HAPPY NEW YEAR EVERYBODY :D</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-226213482979491092014-12-24T18:54:00.002+08:002014-12-24T18:56:54.361+08:002014 year end keynote.<div class="separator" style="clear: both; text-align: center;">
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3 years ago, and the changes along the way.</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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<br />Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0tag:blogger.com,1999:blog-6731467498902946262.post-46977490753295815082014-12-20T19:13:00.001+08:002014-12-21T11:17:18.756+08:00Some ideas and ways to save money on RENOvation! *Renotalk feature.<div style="text-align: center;">
Dear Ladies and Gentlemen, I am going off topic a bit and talk a bit about Renovations.</div>
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This is a scary term, especially to those not design incline...</div>
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Also it may cost an arm and a leg, to some people both legs or both arms :X</div>
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An average HDB 5 room reno which is decent will only be at around $100k SGD.</div>
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So how to counter this?</div>
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It can be enjoyable to some, and tragic to some.</div>
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<span style="font-size: x-large;"><b>FOLLOW AT RISK.</b></span></div>
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Well I am a person whom enjoys visiting factories, mainly because I own one.</div>
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I love to see and understand how people run businesses from other sector.</div>
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I love to keep my options open when it comes to choices.</div>
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I am also a business owner so I understand sometimes how logistically expensive it can be when it comes to bringing it to your doorstep. (Convenience is expensive!)</div>
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What if I am not afraid of trouble and am able to handle difficult logistics?</div>
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How much can I save?</div>
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Lets see....</div>
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http://tilamking.blogspot.sg/2014/08/our-super-rocket-science-reliability.html</div>
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<span style="font-size: large;">Remember my tiles ? :P </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8a-SkK-OEitBDIwDzXYzqqr51YreG8ADnA0LL3V-lh6Iv1YJ5ldqzATFKMzY58tuU8qFcCQp1JtzAldDVHVI-uOsNURpTGhrXxXg3UiYjzdnHwEj7ODUv4uoZFP7PERdC_kD0R1JJZu8w/s1600/pic+tiles.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8a-SkK-OEitBDIwDzXYzqqr51YreG8ADnA0LL3V-lh6Iv1YJ5ldqzATFKMzY58tuU8qFcCQp1JtzAldDVHVI-uOsNURpTGhrXxXg3UiYjzdnHwEj7ODUv4uoZFP7PERdC_kD0R1JJZu8w/s1600/pic+tiles.jpg" height="320" width="239" /></a></div>
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I saved a huge load on these... Average $10/sqft. I saved imagine, I have 3,600sqft of space that I catered for.</div>
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<b><span style="font-size: large;">$36,000 SAVED :)</span></b></div>
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This involved a lot of labor to move the tiles. But it was all well worth it.</div>
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Now.. The Lights...</div>
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The story of my lights was quite interesting. I wanted to source the kind where people can screw in the bulbs, thinking that it saves me money.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXTUGNpsWkf4w9xievAq2FdJseH2tVWTR5r6Cu1rwKeLOO3eUESjPdSZ_evTkDuxY2ZrK-B-QnTUtEATLc6HFMldh-AnhkVZPa4wTw3nZpNS2kobPmQURQi3YGb9j_-qODJJSmLbaB09Pq/s1600/06_Spiral_CFL_Bulb_2010-03-08_(white_back).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXTUGNpsWkf4w9xievAq2FdJseH2tVWTR5r6Cu1rwKeLOO3eUESjPdSZ_evTkDuxY2ZrK-B-QnTUtEATLc6HFMldh-AnhkVZPa4wTw3nZpNS2kobPmQURQi3YGb9j_-qODJJSmLbaB09Pq/s1600/06_Spiral_CFL_Bulb_2010-03-08_(white_back).jpg" height="320" width="214" /></a></div>
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The average cost for the adapter is around $15 SGD, which is not expensive la honestly.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXlTxW8_e87Y6IaSSL8icpBI_cWl3UEaPeOEtvPMxeuQMMBTV5ywQAuwJ-avA05a2W93W62DSqS2GAJLJi9HRCTmBNdTnv9P-7kYeForKJnB2U1-7cPhXoFjTLTA7qQNSR12qU0MZ5w04d/s1600/bulb-holder-300x363.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXlTxW8_e87Y6IaSSL8icpBI_cWl3UEaPeOEtvPMxeuQMMBTV5ywQAuwJ-avA05a2W93W62DSqS2GAJLJi9HRCTmBNdTnv9P-7kYeForKJnB2U1-7cPhXoFjTLTA7qQNSR12qU0MZ5w04d/s1600/bulb-holder-300x363.jpg" height="320" width="264" /></a></div>
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But thinking that I need 100pc of down lights I told myself why not go try source it in GZ.</div>
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So I did.</div>
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Day 1 - went to run round checking prices, get leads and get price point.</div>
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Day 2 - did all my comparison and couldn't find the adaptor for the bulbs... All I saw was LED lights everywhere every corner. So I fed up and just asked how much like a typical Singaporean and understanding that it was expensive. The average price of LED lights in SG is $18-20/ downlight.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh08m2FS5hWQT3hmNLb8_ypw3FQ_AfjRwFevpJ7NpczkYW7gOdDY0cwV8gwJkk6HV0x02kxTanPgGyT_nOYF5Olcjr3kcFHBgfR2_eqzkDGaMPS_Ebv0FVQdqodWfFzQP0KRs_BbyRx_yOf/s1600/13780525271049647378.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh08m2FS5hWQT3hmNLb8_ypw3FQ_AfjRwFevpJ7NpczkYW7gOdDY0cwV8gwJkk6HV0x02kxTanPgGyT_nOYF5Olcjr3kcFHBgfR2_eqzkDGaMPS_Ebv0FVQdqodWfFzQP0KRs_BbyRx_yOf/s1600/13780525271049647378.jpg" height="320" width="320" /></a></div>
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I asked, "bro, how much is the LED that you guys sell?"</div>
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they replied, " how much V do you need for the downlight?"</div>
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I said, "small one is fine, maybe 6V good enough for me."</div>
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they replied, "oh this one having promotion, $X dollars."</div>
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I smiling inside secretly and trying to make a unimpressed face stating that it was still too expensive.</div>
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They went lower again :P</div>
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I said, "ON!"</div>
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hahaha, so that is how my lights story is. </div>
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Moral of the story is, the adapter + bulb is more expensive then the LED downlights I intended to buy. Hence I gave up the idea of buying the adapter and just went with the LED instead.</div>
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Now my showroom is fully fitted with LED down lights + LED spotlights.</div>
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*****</div>
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These are some of the experiences I got through travelling and they are time consuming.</div>
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But importantly I enjoyed it.</div>
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These are legit ways of really saving substantially and can end up making you interested in the business :X haha.</div>
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more on </div>
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http://www.renotalk.com/articles/529/Get-a-Designer-Home-on-a-29900-Renovation-Budget</div>
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The Perfection of Passionate Manufacturing</div>
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- Tilam King</div>
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Tilam Kinghttp://www.blogger.com/profile/10750804037813665573noreply@blogger.com0