Brands market their mattress as an asset,
BUT THE FACT IS, A MATTRESS IS A CONSUMABLE PRODUCT.
Once it is time, you change it, irregardless how much you spent. You have to throw it away.
The 3 characteristics of LATEX, MEMORY FOAM and FOAM are very different all together.
They cannot replace one another in terms of the feel it gives, the comfort it can offers.
Latex have "pin holes" in their manufacturing process, just so that the latex can breathe. The whole idea of it is because LATEX is RUBBER and IT IS NOT BREATHABLE BY NATURE.
It is very durable and bouncy which are its characteristics, and is able to keep in shape for the longest time.
(Memory Foam & Full Latex Mattresses traps heat well)