Thursday, 3 July 2014
Our Company Brief, Right on track... Thank you supporters.
Dear Supporters and fellow Singaporeans,
Wow, we are already more then half year through 2014...
The intention of this year was to improve ourselves better,
1. Growing our team.
2. Get a nice webpage.
3. Minor revamp in our showroom.
Make our company look better overall.
Seriously, it is not easy.
We are not the typical company that just splurge money and engage the best designer to make things happen.
We want our package to improve but yet not affect our bottom line which is to provide affordable mattresses to everyone.
There are so many merchants out there spending close to $20-50 even $100 thousands a month on top locations, best advertising spots, and hire the best sales person to seal the deal.
These are what we never believe in.
I remembered sitting around a table of senior furniture business owners, we were talking about running our kind of business.
I mentioned that, "product was the most important, not the sales person, not the plan, not the marketing efforts, due to the fact that we are living in a more and more transparent world."
but 3 groups slammed and said, "you know Tony, it is all about the sales person. You got the best product, but the sales person cannot sell for you also no point. You know today we live so well, is because of our sales people. Without them we will not have today."
I said again, "if you rely on the sales person, he will go off at his peak, just like how a banker jumps around in different banks. They are ultimately working for you. As the CEO of the company, you need to make sure that the product sells by itself, therefore hiring anyone will feel easier and loyalty will be stronger."
1 said, "different la you... we take care of our staff so our staff follow us a long time. You business model also different because you use social media presence. Our business model different, if customer come, they cannot run away one, if not how to cover our overheads and expenses?"
I smiled, and continued drinking my beer.
(No offence to whom you are if you are reading, I just thought this is a very good and strong ideology to share with my fellow supporters on how the industry thinks.)
Look at what we have so far... that will be implementing real soon.
This is what we are talking about~
Probably the BEST LOOKING MATTRESS SITE in 2014. Period.
Not because we are better,
not because we spend more,
just because we love and respect our industry more then others.
These products represent our company.
80/80 tc Linen Set
Those that understand Linens, we call upon you to judge us.
We have the best Linens the entire Hotel Industry adds together. (Cotton category, don't compare vs silk or others, just compare Cotton to Cotton)
TK Luxury Series
Our flagship that represents
what Natural Latex hybrid with Individual Pocketed Springs means.
Thousands have witness and are using happily.
Feel our passion when it comes to making the best mattress possible.
TK Premiere Series
Our aim to make the Sexiest mattress ALIVE. We did it.
Memory foam hybrid with Individual Pocketed Springs feels simply amazing and astonishingly sexy.
We have plenty of couples using it and feeling sexy ;)
TK Deluxe Series
Our aim to let consumers know that Foam mattress can feel sooooo good, despite what people say.
Our carefully selected Foam hybrid with Individual Pocketed Springs hits the right spot.
Feel it, and think otherwise about Foam. ;)
Ergo Series by TILAM KING
We listen to our fellow Chiropractors, what they have to say about preventing sore spines.
This is our ANSWER.
Who says a Back Friendly Mattress needs to be in the high thousands.
We made it less then $1k, yes we did.
The FACE of the less then SGD$1k Mattress to represent.
Hotel Comfort by TILAM KING
Guess who is in this Hotel room ;)
We finally made it, painful, troublesome, but worth it.
Our Minimalist mattress.
Meant to be paired up or used alone with or without accessories.
Great value for all our consumers.
There it is, our breakdown on our product ranges, and what to expect in the coming months.
We thank for the great support and love that have been constantly showered upon us.
Those that gave us great comments.
Those that shared our Facebook posts.
Those that LIKEd us.
Those that DRAG their friends over to our shop, and even help us sell it to their friends. (u know who you are) :P
Those that encourage us.
Those that just simply are so awesomely sporting and generous.
Those other peeps that constantly say our bad things, we love you as well. Just because when you spend the effort to say our bad things, you make people remember our existence.
Those that flame us online, I have to thank you most, because you made my message even clearer.
We love haters and appreciate them. Without you Tilam King will not exist.
We will continue to make good mattresses,
we will continue to speak only the truth about mattresses,
we will continue to only work with low operating cost so that we can deliver the best possible mattress to you and your family.
The Perfection of Passionate Manufacturing.
- Tilam King