Saturday, 4 April 2015

The TILAM KING CONCEPT, and why no competition cannot come close?

Dear Ladies and Gentlemen,

We shall tell you the truth why people cannot follow or change to be like us? Yea I get it, they are bigger then us, to mimic a smaller company like us and crush us will be simple.
They have gone in too deep to even make that change possible. What if a top brand change to be like us? IE to say their previous effort in creating different models will be erased, imagine globally how big of an impact it will create? LOL. They cannot look back and will only continue doing the same thing that they do best, to confuse you more :P 

You see brands have to make more varieties for the consumers to basically let you feel indulged and spoilt for choices, ultimately losing focus on the price point and just going ahead with which ever feels good because it is just so tiring to look for a good mattress anyways.

If you actually take a look at REAL LUXURY brands for mattress, they only have 3 models or lesser, and offer full customization in their firmness. Sounds firmilar already right? but all these comes at a hefty price tag of way above the $10,000s and do not know why mattresses that are expensive are all Swedish. LOL since when did Sweden specialize in mattress? 

 Nvm, long story short.

The concept of a mattress that Tilam King STRONGLY believe is:

1. FIRMNESS comes from the springs, the springs are ultimately the core of the mattress, not the comfort layer. If there is a soft mattress, you take out the soft springs and put a firmer springs inside, it will become firmer.

2. Comfort layers, there are ONLY 3 major comfort layers, Latex , Memory foam , and Foam. Their primary purpose is to give comfort by easing off pressure before allowing the springs to give resistance. They are normally placed on top of the springs. This is what normally consumers are paying for in a mattress, the way how the mattress reacts to you when you lay down on the mattress. Each comfort layers are unique in it's own way.

3. Consumers should understand 1 & 2 and realized that all the places that do not understand about mattresses will sell you mattress based on firmness, WHICH in our perspective can be adjusted by the different spring settings. Why can't they follow us if it is so logical? Because they choose not to, and all their life they already have been doing more models just to create variety for absolutely no reason at all. Consumers cannot justify the difference between a $4,000 mattress vs $8,000 mattress vs $12,000 mattress vs $40,000 mattress. The internal components are all similar yet NAMED in a very different manner. 

*****

To summarize, 

Mattresses have 2 major parts, 
top layer which are comfort layers,
bottom layer are the springs.

Whether the consumer is light weight, or heavy weight, we have created a particular system to cater. 

Doesn't mean that you are heavy you cannot buy that particular mattress because is too soft, we can firm it up for you.

So therefore, with just 5 models, Tilam King can represent the entire industry.

*****

TK Luxury Mattress

from left to right, TK Deluxe Series, TK Luxury Series, TK Premiere Series.


Ergo Series


Hotel Comfort


 *****

The Perfection of Passionate Manufacturing
- Tilam King





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