Tuesday 10 February 2015

Is the most expensive mattress the best mattress?

Dear fellow Singaporeans, supporters and friends, 

This is a super hot topic when it comes to mattress selection. We will share useful information with you that will be realistically helpful for your next mattress purchase.

We hope you share this post and spread the love for Tilam King.

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The question most people ask, "is the most expensive mattress, the best mattress?"

The problem with the mattress industry,
consumers only see mattresses as how they are packaged and branded.

They are all over TV ads, Newspaper ads, Magazine ads, Radio ads, Banner ads, etc...

The bottom line is that brands behind mattress companies are rich hence they are able to afford these kind of advertising campaigns. 

Someone must fork this bill for the brands, thank you consumers. :)

You see, I am a true Singaporean. If a plate of chicken rice which is awesome cost us $3.50(chicken drumstick rice), DO NOT CONVINCE ME THAT CHATTERBOX CHICKEN RICE IS WORTH $27++ = $32.

What I am trying to say is that don't because someone more handsome so you say is better? 
It makes ZERO sense.

Trust me, this comparison is real... 
The chatterbox chicken rice standard is seriously mediocre, honestly, I can name 5 better tasting ones without even researching hard.

Therefore if the product is equal or the same as the $3.50 , why pay $32?

Springs are springs, 
fabric is fabric, 
foam comfort layers are foam comfort layers, 
memory foam is memory foam, 
latex foam is latex foam.

THIS IS A BOLD CLAIM, 
and I AM MAKING IT.
"There is no SALES PERSON in SINGAPORE in the mattress industry(I challenge this statement), will or is willing to buy a mattress for $15,000/-."
*not valued, the price to pay, cannot be staff price, cannot be special discount, it has to be paid SGD$15,000 for the mattress. Does not include company giving their sales person.

THERE ISN'T ANYONE THAT UNREALISTIC.

And when there isn't any, HOW CAN THEY CONVINCE YOU THAT THE BEST MATTRESS IS THE MOST EXPENSIVE ONE?

IT DOES NOT MAKE ANY LOGICAL SENSE AT ALL.

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Sometimes we got to take a step back, back to basics, ask yourselves, how do you judge a company's product?

This concept is powerful, revolutionary , and it makes sense.

XiaoMi is an awesome company doing MIUI and product design. They specialized in social media and have an awesome followings on their page and fans.

They claimed that, "by removing channel cost, distribution cost, advertising cost, the consumers get the best value for the product."

We at Tilam King, have been practicing what we learnt from the giants around us. 

We strongly believe that by understanding what the company stands for nowadays is a very crucial factor.

End of the day, research, research and research still plays a big part in our life, just like how it was back in the school days.

Only then, you can truly find value that is hidden beneath all the propaganda.

The Perfection of Passionate Manufacturing.
- Tilam King