Wednesday 29 October 2014
Promotion vs an Honest price point? Which is actually better?
Dear Ladies and Gentlemen, fellow Singaporeans and supporters...
Many love to ask,
"Year end is coming, Christmas, New Year, Chinese New Year all around the corner, are you guys having a promotion?"
Our answer is,
I carried on and said,
"I grew up from the mattress industry, the moment I was born, I already saw the sales sign at shops and till today it never was taken down. Don't judge, you flip the papers, EVERY WEEK got promotion, you go EXPO, EVERY OTHER WEEK GOT EXPO, you go Courts, EVERYDAY GOT PROMO, you go Robinsons, EVERYDAY GOT PROMO."
I never believe that by paying $50,000 for a full page advertisement on the papers per day, got such thing as promotion.
I never believe that by joining EXPO, paying $10,000~$20,000 per week got promotion, and it is every other week, OH COME ON PLEASE...
So let me conclude, there is no promotion.
To me, if it is a promotion, it has to be surpluses so that it helps the shop clear out either old stuff or unwanted stuff, this is the definition of a genuine promotion.
TILAM KING emphasis on an Honest price point.
The whole concept of Tilam King is to basically run without traditional media, and run purely on social media with the help of word of mouth.
We in return make better mattresses for the amount of money you spent.
To us, this is meaningful because consumers are no longer stupid, you know what you are buying sooner or later.
We will improve as we go on, and we will continue to innovate and gather great component supply chains to collaborate with us so that we can give our customers the very best.
Now... understand why our promotion is our Honest Price Point.
The Perfection of Passionate Manufacturing
- Tilam King