Wednesday 23 October 2013

The Real Promotion in the Mattress Industry. *while stock last!

Dear everybody,

This is it. It is November in a few more days.

The whole world is going crazy for promotions.

But are their promotions genuine? are their promotional items good?

Let me tell you my definition of a true promotion...

My definition that a PROMOTION should ROCK the industry.

At least... create a small impact :P

Lets not say much...


High Quality Mattress + Storage bed frame combo (Queen Size Only)
30 sets ONLY

This is the KING ZONE Individual Pocketed Spring mattress with Pillow Top.
Firmness rating based on my opinion is 8/10
Queen Size - $799

Good space saving option The Storage Bed
Queen Size - $650

Nice Looking Headboard design ;)

*Do note that there are mattresses that are just $199, so for around $849 I can do the bundle.
There is a reason why I do not use that as a promotion, because I believe in Quality products for my consumers. But if you insist, I can still do the regular mattress deal to you.
My prices are nett, no nonsense, no additional, no hidden charges, just a friendly genuine sale for you and your family.


Tilam King supplier's have also celebrated our success and wish to say a great thank you to our consumers whom have supported Tilam King.

Purchase with purchase - Single & Super Single - $150, Queen & King - $200
3 Colours to choose from - Black, Darkbrown, Beige.

Feel free to inspect the quality. We dare anyone to rival us on Quality and of cause the most important Price point. 
*Do remember to compare logically, you will understand that Tilam King is genuine.


Stocks must clear before new ones arrive Mid Nov!

Everything is while stock last!

I wish to add, "not everyone is trying to make a fool out of other people.
Being genuine is difficult, requires a hell lot of effort, because people by nature already sick and tired of what the market is trying to do.
Tilam King admits that we are not the cheapest, but we are damn sure that we are the ones of the highest value. 

I bet my life on this statement."

The Perfection of Passionate Manufacturing
- Tilam King

Monday 21 October 2013

This is the last Quarter of the year, what has Tilam King accomplished so far...

Dear Supporters and friends,

Thank you so much for letting Tilam King grow.

We promise to be the BEST and ONLY consumer centric company alive in Singapore.

We clearly have translated our Vision and Mission into action.

Our Vision:
To allow all Singaporeans afford really good QUALITY mattresses at the best VALUE!

Our Mission:
To let our consumers CLEARLY understand what mattress is all about and how it is made, so they can have a better knowledge for their mattress selection.

We believe we have educated our consumers enough to know what's happening in this industry.

We believe now our consumers, or not, understand about mattresses more after visiting us.

We also need to emphasize that we are logical builders when it comes to manufacturing.

We build mattresses with the intention of letting people to sleep on it, ie, for human beings. We do not build or make anything that it is not suitable for human consumption, ie, price war products.

We believe in giving people the best they possibly can get for the least amount of money, hence creating the greatest value anyone can get.

All these are words.

Every company can do the same by typing it out.

Let our products do the talking.

Our TK Series By Tilam King, have been very popular and well accepted.

We translated our vision and mission into our actions, and now the action is transformed into our product.

Feel it.

You will know what we meant.

Ladies and Gentleman, TK Series By Tilam King...



The refinements of the word Luxury depicts elegance and pure comfort. Only the best components have been used for this mattress, natural latex, individual pocketed springs and the highest quality fabrics are specially chosen for the TK Luxury Series.
The core component is Latex. The feel of it is bouncy but yet supportive.

We do not believe in making mattresses that are so soft, when you lay down your body will curve, hence no support.



TK PREMIERE SERIES, makes use of probably the best memory foam available in the market. The combination of highest quality components make it so that it has a unique character, different from other kinds of mattresses which contain memory foam mattress.
The core component is Memory Foam, it is bouncy unlike it's competition. We create a whole new sigma for Memory Foam mattresses.
The status quo of Memory Foam mattress is soft is broken by us. We have rewritten the new definition of Memory Foam mattresses.

Yet... to be reveled...

TK DELUXE SERIES, targeted at the those whom understands most about what they want, whom prefers simplistic approach to things. Enjoys the simple things in life.
I meant simple elegance...
Introducing the TK DELUXE SERIES, the simplest of all, yet good enough.
The core components are high quality foam, which are very unique because most high end hotels are using this specifications.
Who say foam mattresses are cheap? There are good and high quality foams around that provide high quality comfort. We dare to go against the odds to make something very special.


We have completed our objective to complete the TK Series By Tilam King by the end of 2013.

We believe by putting in our heart and souls in each and every product, people can really feel our effort.

We truly believe that our products are good symbols of our expertise and ability to make great mattresses to our consumers giving them awesome value!

We thank everyone that have given us faith, and all the encouragements to let us continue doing what we love doing most, that is to make and construct great mattresses for everyone giving them good value!

The Perfection of Passionate Manufacturing
- Tilam King

Saturday 5 October 2013

The Dream busted for the Ultimate bottom line.

Dear fellow Supporters and fellow Singaporeans,

You know like every kid/child/guy/person in the world...

We have a dream... 

Sometimes to dream really big...

Then I got hungry...

I thought to myself, what if, I appeared in shopping malls, will more people get to choose me? or will more people get to support me?

Well, No... The whole concept is wrong.

Honestly, it is seriously so expensive...

I was honored and lucky to have a world renown company invite me to join their merchant space in a shopping mall.

I was very excited and very happy that the location is PERFECT, HIGH TRAFFIC FLOW, BESIDE GOOD ANCHOR TENANTS.

I was super happy, I was blown away, I was ecstatic...

I never believe that I could have such luck or even imagine come close to making this real.

So I starting to dream...

Then I went to my mentor to speak with him, just because I was a bit lost... Too much positive thoughts inside my mind, needed someone to put me back on a right track.

After all the realistic approach, this is what I complied...

3 years - 450k rent (fixed cost)
3 years - 108k labour (fixed cost)
3years - 72k salary (fixed cost)
3 years - 36k mise (fixed cost)
Total - 666k (fixed cost for 3 years)

666/3 = 222k
222k/12 = 18.5k
18,500/30 = $617/day

All this costing for a 444.23sqft space...

To put 3 mattress: 
1 queen TK Luxury Series, 
1 queen TK Premiere Series, 
1 queen TK Deluxe Series

The rest will be pillows and mattress protector.

How much I needed to sell in order to cover all this overheads?

Really... OMG

and keeping my price reasonable was KEY, this is the reason why people choose Tilam King.

This is the reason why we dominate...

Because we can produce World Class Mattresses @ ridiculous prices...

We challenge the world with our prices. We can win.

We own our own factory and shop space and warehouse and lorries and staff and everything...

Now... this dream... HAVE TO BE BUSTED...

In order to create the ULTIMATE BOTTOM LINE.
We simply make better mattresses at best possible value.

I thought about it...

I know it hurts...

and I am still gonna stay true to what Tilam King is all about.

It sucks to have so many great things lay out for you, you just got to turn them away, 
just to stay true...

Stay focused...

We believe this incident is a great example of how passionate we are about mattresses, and staying true to our vision and mission.

We do not wish to sell you mattresses that are $100,000
We do not wish to sell you mattress that are $10,000
We do not even wish to sell you mattresses that are $2,000

We do it way below your expectations,


We truly are passionate about making the best, for the greatest value.

I wish to highlight our vision and mission again:

Our Vision:
To allow all Singaporeans afford really good QUALITY mattresses at the best VALUE!

Our Mission:
To let our consumers CLEARLY understand what mattress is all about and how it is made, so they can have a better knowledge for their mattress selection.

We deserve to be respected for turning down such an offer.

The Perfection of Passionate Manufacturing
- Tilam King

To let you know we were serious about our expansion, we show you a glimpse of what we had gone though...

Well, since we have it all planned if there is someone whom wishes to invest in us, hehe we can talk ;)