Tuesday 26 November 2013

The undisputed Negative Ion Healthy Pillow TESTED and PROVEN though science, NOT MARKETING. Substance over all BS.

Ladies and Gentlemen,

Not too long ago, Tilam King made history in ADVERTISING. 

We are the first whom came out with Pillow Advertising as a concept in Singapore.
We are the first to translate it into practice in Singapore.

We have contacted the best to do the best for my clients.

They requested for Negative Ion to be in the Pillows, we promised them.

And we delivered.


hehehe, yea the printer got the better of me :) oh well, I had a great time making jokes about it saying that "pillew" is french :P whauahuahuahauhau

the device on the pillow with a reading of -277 which is very awesome!

This is my other pillow used to show contrast in the results as comparison. 

This device is bought online from a local Singapore distributor called GMM.

The point is, what is a catalog when you have live pictures of me testing it with a scientific device made to measure the presence of Negative Ions? 

So there you have it.

The REAL Deal.

No Marketing Jargons,
No Nonsense,
What you see is what you get, minus the person ;)


The Perfection of Passionate Manufacturing
- Tilam King

Thursday 14 November 2013

Tilam King representation of Luxury Mattresses, TK Series. (Complete)

During around this time last year, while Tilam King was still struggling to cover rent and overheads...

We have a dream...

A dream to make our own label, to let people understand more about mattresses...

to let people know that Luxury Mattresses are not expensive...

to let people afford Luxury Mattresses easily...

To let fellow Singaporeans sleep better without breaking the bank...

We came out with the idea of TK Series of Luxury Mattresses.

We named our very first Luxury Mattress to be TK Luxury Series.

We thought that the mattress should be made of only the highest quality spec wise.

Then again, as a logical builder mixing comfort layers is a waste of money and you only feel what is on the top.
Hence we went to search a 10cm thick Latex comfort layer to be on the top of our mattress.
We got this idea previously from a client of ours whom customized the mattress with 10cm Latex specification given to us.
To us, this is already a very Luxiousious

To symbolize the meaning of representation of a Luxury Mattress.

We did a never before launch of our product, the TK Luxury Series.

We let fellow Singaporeans just believe a fellow Singaporean on his word, to create a Luxury Mattress that will be comparable with the other big brands.

The PRE-Order was with strict rules;
1. Full Payment to be made.
2. No sample to see, feel or touch.
3. Sale based on trust.

They believed in us...

They knew that Tilam King was serious with what we had to offer...

Soon after TK Luxury Series was done, we knew we cannot let the Tempur fans disappointed.

We brought out our best memory foam component...

We kept our minds cracking

Tested several different components put together.

Then when we finalized...


Soon after...

To complete the whole Series...

There are some whom doesn't want a Latex nor a Memory foam mattress, would prefer a more conventional approach.

TK DELUXE SERIES was created through a rational that some people just like mattresses that are soft.

Everything in this mattress is about creating a soft touch feel.

The Individual Pocketed Springs are specially ordered for the Deluxe Series.

The final outcome is sheer Luxury for those that like Soft yet comfy mattresses.

To me, any softer would be a problem because there will not be much support left...


With the introduction of the TK Series...

We hope that Singaporeans start to understand more about mattresses better.

High Quality mattresses do not necessary be expensive.

High quality components is key to a good mattress, not the brand.

There is ZERO technology in a mattress, other then how it feels.

Wise up and save your $.

Do more charity instead.

The Perfection of Passionate Manufacturing
- Tilam King

As I mentioned do more charity, this was what happened some time last week.


Many of the volunteers were shocked about the mattress we gave.

I said, "As a young Singaporean, I have my utmost respect for every elder. These people needs care and the reason why they need our help is because they are not as fortunate as the rest. Hence we need to treat them like equals and not make them feel worst. I gave them a mattress that even I myself will sleep on, only this people will sleep well and feel better every morning."


Just a personal take on some corporations and companies thinking that because they give 1000 pieces of mattress, they think they helped people. There was this company a BIG company, called us to ask for a mattress for $30, and say is for charity. I immediately scold the crap out of that guy.

I said, I will pay your CEO to sleep on this $30 mattress for $1000 one night. (It was a global company, CEO earning tens of millions every year)

sorry for blabing so much... I just feel for the people around me. They won't need you if they can afford it... is because they need us, so just treat them better.

Make love, not war. Spread the love.

Tilam King

Thursday 7 November 2013

The psychology behind the mattress industry. Tilam King's Business model

"First off, these are just my understanding since birth.
I am the writer of this, and from the bottom of my heart, this is how I feel this industry works.
It is disgusting."

The objective of brands and marketing is crucial.

People remember them somewhere in their mind, but they do not need it yet.

Hence, recollection will come, when the day a consumer needs a mattress.

But the thing is, there are so many brands out there.

So many different shops out there.

and worst, there is also Expo.

One huge chunk of them which are not known, just Google and inspect their websites, you probably know what I mean. They are just sales people whom is good at sales, and specifically, mattresses.

So these people get together to rent a shop, put many brands together, and start selling mattresses. 

Because they do not own the shop(they rent), they do not own lorries(they outsource), they do not own the mattresses(they consigned), they just operate it like a convenience stall.

People are buying thousands of dollars of mattresses, putting deposits, and hoping that they got a good deal and expecting deliveries to be done.

The business model seems valid, hence many people open mattress stalls everywhere.

But these people know, it is not easy to do because from March to August are basically months that are very dry.

This is the beauty of the furniture industry. If you can survive the dry periods, basically the good will come slowly and surely.

Mattress shops open and close ALL THE TIME.

The life expectancy of a shop is 2-3 years before the company closes.

That is why shopping centers are slowly dominating this industry is because, of the complications that are happening every single day.

Consumers lose faith in smaller retailers.

But remember the principle I have, 

"Don't tell me you advertise full page ads and tell me you are cheaper then smaller retailers, that is basically Bull****."

Again, smaller retailers are easy to set up, the level of entrant is very low.

But I appreciate prestigious brands nowadays because they actually stop consigning to nonsense shops anymore.

Big it up to Simmons & Sealy & Tempur, they have stopped supplying to substandard retailers. Serta has all along done a different approach which is the self sustaining model, which is opening their own boutiques.

All that they had did, is really for the consumers. I really love them.

Remember these are global brands. Period.

Where as ASEAN brands, they just need to capture market share and are playing catch up, often very desperate. So long as you have a space for them, they consign. Ridiculous.

But amusing, a buddy of mine whom works for a brand, have a whopping bad credit of $100k++ just on his account. Meaning the shops either close shop, and these money cannot be retrieved back. This is just one sales man... There are a few sales man in the company.

Pathetic. Seriously.

I know I have no right to say this, because this is business. 

This leads to the word ethic.

Being responsible is very important. In Singapore, the government encourages entrepreneurship, Singapore is small, hence it is actually very easy to do business.

Just that rents are crazy. Super Crazy.


The ideology behind Tilam King's business model is rock solid. 

We buy the shop front property, we buy our lorries, we buy our own warehouse, and we own our own factory.

For buying of assets, is to convert fluctuating cost into fixed cost.

Hence the land lord cannot increase our rent and chase us out, or to move out to a new place and start all over.

We own our factory is to make sure our supplies QC is as high as possible and are constant, also to lower product cost from obtaining from suppliers.

The key is to make operating cost as low as possible.

No one can out do us, just because the CORE business is actually real estate.

My father once said, "Mattresses to us, is like offering people blessing. They create life there, and they spent half of the life on it. We must be able to offer them the best, if not we will not have good karma."

These are principles that Tilam King swear on.

We are a recession proof company, just because everyone needs to sleep, and we can offer better for less.

We mean what we say, and we love mattresses more then others.

No one have or will share with you insights about the mattress industry, because I feel that there need to be a change in this industry.

For too long, people have been worshiping brands, we are not a 3rd world country.

Save your money on things others can see :P

Mattress is all about the comfort point, substance, and price point.

Feel my passion, see my products.

The Perfection of Passionate Manufacturing
-Tilam King