5 TIPS to take when selecting a mattress.

1: Research, and plenty of research.

Most of the consumers today are very uninformed. Mattress have been a complicating product for many ages, but what was keeping it simple was brands and sales people trying their best to sell the consumers the highest priced products. In doubt ask Google!

The formula to a good mattress should be :

Components from a reputable source + Workmanship = Product

If you factor in all the magic, then really what you are paying is marketing.

So long as the company will be willing to standby their clients and be a solutions provider to the clients problems, no problem is a big problem.

TILAM KING's formula states that - 

BMI which is your body mass, deter the idea of softness which is different from another person with a different body mass.

Personal Preference - everyone's ideal softness or firmness is different.

Affordability - it is something that has to be overcome in-order to look at a product for a product.

Fluffy Illusion - marketing materials + jargons that you will never know in your entire lifetime.

Your Perfect Mattress means that you see through all the logic and understand that mattress is ultimately a product to add comfort during your sleep.

2: Determine how do you sleep?

If you are a side sleeper, do note that you are shifting all your body weight to your arms and your hip bone. You probably need a thicker pillow top mattress to ease off pressure built up around your shoulders and arms. Also because of your shoulder width, your neck requires a taller pillow as well for filling up the empty gap in your neck.

If you are a back sleeper, congrats! You have officially the simplest and healthiest sleeping position! Our back have the least number of arches and curves, and the pressure points are spread across your whole upper shoulder blades and your lower back. Typically back sleepers prefer firmer mattresses. For back sleeper's pillow choice, normally contour or low pillows. If using a tall pillow, the person's head will be in a unnatural position.

If you are a Front sleeper, you actually have the worst sleeping position, but if you're most comfortable with it, we'll still guide you on what to look out for.

Front sleepers requires a soft surface with thick pillow top, to ease off all the huge pressure built up around the chest and belly area. A low pillow will further aid in relieving more pressure as low pillows are relatively softer then the sleeping surface.

more info on: http://www.healthline.com/health/is-it-bad-to-sleep-on-your-stomach#Overview1

3: Spent time understanding answers from the questions you ask.

If most of the time, the sales person do not understand what you are asking? How can he be the person to go to when it comes to purchasing something that you sleep on EVERY SINGLE DAY?

Visit a professional or at least someone that takes their client's sleep very seriously, ask them questions, clear your thoughts, and make sure you listen to what they say to you, they will help you make a sound decision in making a wise choice for your ultimate sleep. Professionals will never recommend a mattress to the consumer even before understanding what the clients need, remember that.

Only GOD can know what you need even before trying out, that's why we are kinda half hearted in trying to go sell our products on-line. The truth is, you're just lying to yourself thinking that our brand works for most and will work for you. 

4: Try them out, take your time!

Most of the mattress companies now have showrooms, go test them out, tell the sales person to shut-up for at least 30 mins, lay down yourself and ask yourself whether the mattress feels good or not? Price doesn't justify the products, you laying down on the product, feeling good about it is far more important then the price tag. You got to lay down on each mattress for at least 10-15 mins and you may roll around to see how the mattress can absorb your body weight, to see the kind of comfort you get from the mattress. This trial and error is crucial, because majority of the people out there do not test enough. End up buying something they do not know.

5: Reasonable Value approach

Good mattresses nowadays are very expensive, when we used the term good, we meant those companies that bother to use good components in their mattresses. A reasonably safe bet for a mattress price point should be in the region of $3500 - $5000 retail price after discount. 

When you minus off the Artas shopping mall rent mark-up of $1000, 

and you minus off the big A&P effort of another $1000, 

probably minus off another $500 for commissions of sales staff.

Also do not believe that the mattress used to be 100,000 suddenly today you chance upon it, and it becomes 2,500. LOL PLEASE!

*My cousin is a qualified Chiropractor, if you have any back issues, he is the man to look for. If any joker claims that their particular mattress can heal your back, please just smile and move away. LOL

Be wise about the concept of what online media can do, and how it could bring genuine businesses to reach out to people whom understand the concept of product as a product.

If again you still have doubts, ask Google for the millionth time! :D

Happy searching people!

The Perfection of Passionate Manufacturing

- Tilam King

5 BIG THINGS consumers MUST understand about mattress shopping.

Ever wonder why sometimes, shopping for mattresses are so complicated?

We have been using this product since our great grand parent days, why till today it is so complex?

How come no one bother to even break down the specs and talk about the product and how they make, yet they rather TM some kind of fancy name, when you Google the fancy terms, 

it is just what it is...

1. BROCHURES FOR MATTRESS MAKES A MATTRESS LOOK SEXY.

As we move towards the mattress displays, at the left hand corner, are some awesomely designed mojo, called BROCHURES. 

When you pick them up, 

LIGHTS BECOMES BRIGHTER, 

EMOTIONS ERUPT, 

FLAMBOYANT AND BOLD TERMS DISCOVERED.
- I then tell myself, I got to own this fine piece of ART!

Words from the brochures, if you simplify them into perspective, you will see that they are all the same. They will never reveal the kind of density they use for the product, neither will they describe to you about how they construct the product. 

They simply brag about the kind of history they have, which Hotel's they collaborated with, they even come to the point show you their brochure and brag about the kind of "technology" they have.

For EG,

"CAN NEVER DISTURB YOUR PARTNER AND CONTOUR TO YOUR BODY SPRING SYSTEM TM"

Well simply put it, individual pocketed springs, been around for centuries...

You get my drift about brochures. 

"If you cannot convince them, confuse them" - one of the tricks Gurus in marketing use.

Nowadays who reads them? LOL

2. REAL ESTATE, LOCATION LOCATION LOCATION.

If you ever go to a few main stream boutiques, you will realize that they are all situated in great real estates, and to the point, their decor, so lavish and welcoming.

They are normally expensive psf rental real estates, but they have the best frontage and crowds will pass by. It may be convenient, it may look better, it may even make your ego feel awesome.

You can even brag about it :P 

"oie, I buy my mattress from orchut loot lei..."

"woa, he buy mattress from orchut loot lei, must be bery rich..."

Having said that, these are one of the most important factors when it comes to understanding business. Someone has to take care of their overhead, it was never free, and convenience and we all know style comes at a price.

Where did the focus at now? Product? or location?

3. YOU SEE THEM EVERYWHERE AND ALL THE TIME.

Banner ads, poster babies, big all across buildings, buses, and specific in placing it in high traffic areas. You understand what we are trying to let you understand, all these are money, BIG MONEY, burned so that everyone that walks past it, will register it in their mind, maybe not directly, but subconsciously. Then again, who pays all these stuff... 

Consumers.

Erm, where was the focus again? Marketing? Product?

4. NIKE do not make shoes, they appoint people to do so.

This term is what we called subcontracting. Established brands never make products by themselves. They normally subcontract manufacturing out to manufacturers. The truth about mattress making is, it was never that complex to even start a mattress factory. The kind of skilled labour required now, is very low. It can be substantiated by high quality semi automated machineries.

The reason why this is possible, is simply because they manage their brands very well, hence they have enough margins to subcontract their "risk" out so they can focus on creating new designs.

But then again, mattresses, are designs necessary? 

The function of a mattress is and has always been to give comfort to the user.

How basic and simple it is to understand, yet so confusing to even try select.

Why not just use high quality components so that the mattress, because of the high quality components, is then deemed as a high quality mattress. PERIOD.

5. The number of models and house models will scare you.

You have been to mattress showrooms, a couple of them. You will notice that there are so many models on display under each brand. Have you ever witness this?

"eh, why I see the mattress at Courts, different from Robinsons? or local shops?"

The fundamental of house models, is to allow the respective shop to price their product without allowing the consumers to do comparison. 

In the eyes of the consumer, don't you think it is so weird?

Ask yourself these questions, 

"if I buy a branded mattress, should it be something where all the outlets have, and should it be a representation of what the brand is trying to sell?"

"they say until so good, but their mainstream models so expensive, but the house model so much cheaper?"

Don't you think it is a strategy to peck the price higher, so that the house model seems affordable? Hence because of the great name of the company, you purchase it, just because.

Where was the focus on the product? Where is the professionalism about product and technology? Whereby a particular model, should be the flagship, and why aren't you buy it? Instead looking at the price to buy something which doesn't represent the brand at all?

The concept of a house label and the multiple models, has got nothing to do with the representation of the brand, but only an excuse to confuse the consumer.

*****

Having said so much, we hope you learn something new today.

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Remember, an establish brand in this current ERA, is to open up your minds, educating you the real reason why we create this product.

Giving you knowledge to empower your purchase.

These are the fundamentals of what TILAMKING passionately believes in.

The Perfection of Passionate Manufacturing

- Tilam King

Click on this picture to do a virtual tour.

Is the most expensive mattress the best mattress?

Dear fellow Singaporeans, supporters and friends, 

This is a super hot topic when it comes to mattress selection. We will share useful information with you that will be realistically helpful for your next mattress purchase.

We hope you share this post and spread the love for Tilam King.

*****

The question most people ask, "is the most expensive mattress, the best mattress?"

The problem with the mattress industry,
consumers only see mattresses as how they are packaged and branded.

They are all over TV ads, Newspaper ads, Magazine ads, Radio ads, Banner ads, etc...

The bottom line is that brands behind mattress companies are rich hence they are able to afford these kind of advertising campaigns. 

Someone must fork this bill for the brands, thank you consumers. :)

You see, I am a true Singaporean. If a plate of chicken rice which is awesome cost us $3.50(chicken drumstick rice), DO NOT CONVINCE ME THAT CHATTERBOX CHICKEN RICE IS WORTH $27++ = $32.

What I am trying to say is that don't because someone more handsome so you say is better? 

It makes ZERO sense.

Trust me, this comparison is real... 

The chatterbox chicken rice standard is seriously mediocre, honestly, I can name 5 better tasting ones without even researching hard.

Therefore if the product is equal or the same as the $3.50 , why pay $32?

Springs are springs, 

fabric is fabric, 

foam comfort layers are foam comfort layers, 

memory foam is memory foam, 

latex foam is latex foam.

THIS IS A BOLD CLAIM, 

and I AM MAKING IT.

"There is no SALES PERSON in SINGAPORE in the mattress industry(I challenge this statement), will or is willing to buy a mattress for $15,000/-."

*not valued, the price to pay, cannot be staff price, cannot be special discount, it has to be paid SGD$15,000 for the mattress. Does not include company giving their sales person.

THERE ISN'T ANYONE THAT UNREALISTIC.

And when there isn't any, HOW CAN THEY CONVINCE YOU THAT THE BEST MATTRESS IS THE MOST EXPENSIVE ONE?

IT DOES NOT MAKE ANY LOGICAL SENSE AT ALL.

*****

Sometimes we got to take a step back, back to basics, ask yourselves, how do you judge a company's product?

This concept is powerful, revolutionary , and it makes sense.

XiaoMi is an awesome company doing MIUI and product design. They specialized in social media and have an awesome followings on their page and fans.

They claimed that, "by removing channel cost, distribution cost, advertising cost, the consumers get the best value for the product."

We at Tilam King, have been practicing what we learnt from the giants around us. 

We strongly believe that by understanding what the company stands for nowadays is a very crucial factor.

End of the day, research, research and research still plays a big part in our life, just like how it was back in the school days.

Only then, you can truly find value that is hidden beneath all the propaganda.

The Perfection of Passionate Manufacturing.
- Tilam King

The Logic of Mattress - How to buy Mattress?

I hope you guys find this interesting as these are my strong believes in terms of Mattress purchase.

*****

1. Never spend anything more then $2,500

I know this will offend other brands and probably every top brand out there, but here is my take on this, 

"when it is time to change, the consumer will find all sorts of reason or excuses to tell himself the Mattress is fine and do not need to change."

Being psychological impressed with a product can only mean harm to you. Mattress is the worlds most disgusting thing after usage (YEARS N YEARS of not washing).

Mattress should be a product when it is time to change, you change it. Period.

Never let money be a hindrance  because you need not spend a lot on a mattress. 

Brands market their mattress as an asset,
BUT THE FACT IS, A MATTRESS IS A CONSUMABLE PRODUCT.

Once it is time, you change it, irregardless how much you spent. You have to throw it away.

Money can buy you Quality Sleep

NOT 

HEALTHY SLEEP

*****

2. Do lots of homework

If you can spend all your time studying on a penny stock just to buy that few lots, spend your time on researching CREDIBLE sites to do gain more experience on how to select Mattresses.

The problem that lies with the Mattress is not the product, is the sales person.

We cannot blame them, they are human beings just like me and you, earning a living for themselves and their family. But because they are just earning a living, they are not professionals.

Professionals IE to say: Understand the concept of Mattress, Understand how to make mattresses, Understand the meaning of use of mattress.

Real Professionals will know and tell you the same thing, never buy anything above $2500.

*****

3. Never believe that a fabric will make you sleep cooler, or a material that will FREEZE you so you sleep cooler -,-.

This is my personal opinion, that's all marketing. 

A formula 1 driver in Singapore loose about 3-7kg of body weight with just 1 plus hour of drive due to loss of water. Singapore very hot :P In their racing suit, there are water running around their body to cool them off. If Mattress were to utilize that, then the fabric is cool. If not, just forget about it, stick to cotton and you'll be okay.

The 3 characteristics of LATEX, MEMORY FOAM and FOAM are very different all together.

They cannot replace one another in terms of the feel it gives, the comfort it can offers.

The million dollar question - 

"Memory foam is warm , Latex is cooler"

Neither of the example is right in my perspective. 

Memory foam is comfortable, state of the art feel, but small pores, hence clean and comfy yet warm. Due to poor air permeability.

Latex have "pin holes" in their manufacturing process, just so that the latex can breathe. The whole idea of it is because LATEX is RUBBER and IT IS NOT BREATHABLE BY NATURE.

LATEX IS EXPENSIVE TO MAKE BECAUSE IT IS NATURAL, HENCE IT IS MORE DURABLE. BUT DO YOU NEED A TIRE MATERIAL FOR YOU TO SLEEP? 

It is very durable and bouncy which are its characteristics, and is able to keep in shape for the longest time.

AND THE 2 VARIANTS OF MATTRESSES ARE POPULAR IN COUNTRIES THAT HAVE WINTER
(Memory Foam & Full Latex Mattresses traps heat well)

Singapore do not have WINTER. SO PLEASE! THINK!

My answer is anything that has springs is firstly cheaper, and more suited for Singapore.

Foam is a simple product with many different density. In cheaper mattresses foam are crap. But lets not forget that there are many many variety of foam out there.

Foam are cheap to make, comfortable, cool because they have visible pores(SO IT HAS HIGHER AIR PERMEABILITY, PERIOD)

By the way, if your mattress is WARM is because you are healthy, because if you are lying on it, and it is cold, you better go see a doctor, LOL.

Spring mattresses have a huge void in the middle, hence there is air. If all the materials used are air permeable, then it creates positive airflow, BUT THIS DOES NOT MEAN YOUR MATTRESS IS COOL. 

IT IS WARM BECAUSE YOU HAVE BODY HEAT! IT IS A GOOD THING. HEALTHY!

Please also do note that our weather. Please buy an air-con if you keep complaining about the warm weather. No point you complaint and not do anything to make yourself feel better.

SUM UP:

You want a cool mattress, 

GET A BIGGER AIR CON.

*****

3 steps to buy mattress for ETERNAL HAPPINESS :D

If you like my facts of life please support me by coming down to tell me that you like it. This will encourage me.

I enjoy helping people to get the right mattress, you need not buy from me, but I like to educate consumers to understand about Mattress.

Because if you can spend so much time understanding about a CAR which is a depreciating asset, why not spend sometime learning about Mattress, it will only do you good.

*****

The above facts are my opinion about mattress, because I grew up in the mattress industry. My family was doing mattresses way before I was born. These are really useful tips to let you have a bigger picture of how should you select Mattresses.

I prefer to think responsibly so that consumers will be happier customers.

If you do not like it, there is a VERY NICE RED CROSS on the top right hand corner, please click it. :D

but if you like it, please encourage me, trust me, Mattress shopping sucks, due to all the nonsense salespeople give to the consumers.

I cannot find a sensible and responsible sales person that actually knows mattress yet. All of them are just working their part for their family and themselves, so it is all just about business. Nothing wrong with that.

Your Money, Your Choice.

Like a good friend once said, " Never teach your father how to spend his own money ".

hehe

-Tilam King =]

BEDucation

Tilam King has been focused on extensive research about quality sleep. The benefits of good rest cannot be taken for granted. The engineering and design that transforms all the various raw materials into a comfortable, restful place is an art that continues leading to new discoveries, processes, levels of quality and techniques. This segment is about bedding education and its importance to your healthy lifestyle.