Monday 30 December 2013

2013 is almost over, lets wrap up and see what have we done in 2013.

Dear friends & supporters,

In the year 2013, Tilam King's progress is great. With customers turned friends, the idea of Tilam King's concept is getting more accepting and that Singaporeans actually can learn how to compare and know the difference themselves.
The understanding of manufacturing is shared to each and every one consumers. Whether they buy or not. Tilam King will constantly share our secrets with our consumers.

Our Vision
To allow Singaporeans afford really good quality mattresses at the best value!

Our Mission
To let our consumers CLEARLY understand what mattress is all about and how it is made, so they can have a better knowledge for their mattress selection.


The grey time is over for mattress, components are suppose to represent the mattress, not the brands.

We had practice what others can only envy but cannot apply, which is we seriously work without advertisement. Overheads from advertisement is seriously hard to cover.

We also are truthful with unveiling all the marketing jargons in the industry.

Reason for that is, Tilam King do not need gimmicks, our products sell just the way it is.

If you ever wondered, what is so special about our mattress?

We are proud that we have nothing special for you. We just have Mattresses.

No, it will not fly. (confirm plus chop cannot fly)
No, it will not be cooler. (because our mattress cannot make you "freeze" like others)
No, it will not be nicely presented. (we believe substance over marketing)
No, we are not particular about how the way talk about our mattress. (it sells for itself)

No, our mattress have no technology.

We just simply put the best components together.



What we had achieved in year 2013.

We have accomplished to be Singapore's very first proper Luxury Mattress Brand, TK Series. (compete global brands, not ASEAN brands)

We have accomplished to be Singapore's very own small retail outlet that relies purely on social media and word of mouth. ZERO traditional media.

We value what our clients have to say about us more then what we think we are.

We hope to make the mattress industry more transparent.

We have sealed our very first boutique hotel contract, nothing big just 40 rooms. (ETA March 2014)

We have started a whole new concept on Pillow Marketing.

We are the 2nd company in Singapore to produce Pocketed Spring Pillows.

We have 3,166 LIKES on Facebook and counting.

We have <125,000 VIEWS on our and counting.

"mattress singapore" search we are on the 1st page on Google.

"which mattress to buy in singapore" search we are number 1 on Google.

"mattress sale in singapore" search we are on the 1st page on Google.

Most searches related to mattresses in singapore we are on the 1st page on Google.

Above are not paid ads, they are content driven.

We are the first company to do PRE-ORDER for mattress, accepting full payment without even having any display for client viewing or trying pleasure.


We will have many new concepts and ideas coming up with the deal with the hotel and many many more!

So long as it is about mattress and bedding accessories, we make sure we stand on our consumer stand point to help you.

We are trying very hard to please everyone.

But the truth is, we cannot.

The thing is we will do our very best, we are just human, we also sometimes make mistakes, we aren't perfect.

From Soft to Firm Mattresses
From Budget to Premium Mattresses

We have solutions for you and your family!

Good bye 2013, Hello 2014! Happy New Year everybody!

The Perfection of Passionate Manufacturing
- Tilam King

Wednesday 18 December 2013

Dear Santa... Tilam King will be open during Christmas, 12pm - 7pm.

Dear SantaClaus...

I remembered clearly that since I was a little kid, I was told...

Be nice and be rewarded,

work hard and be rewarded,

love and be loved,

share and be shared back.

These are beautiful moments in life where it all just starts from just one nice soul.


In Tilam King, we believe truely in caring and sharing.

Some people find it hard to understand the approach, because the style of operation is too different from what normal businesses operates.

It is now the last few moments of 2013.

Tilam King have emerge from a concept to reality. From a place where people do not know, to became the BEST alternative solution for your bedding needs.

We only wish to thank the supporters that actually patron us, and help us spread the love unconditionally.

During Christmas moments and the last of 2013,

We wish to let people be happier shopping for mattresses.

We wish people can be reminded that Tilam King actually cares.

Tilam King will most definitely be a recognized alternative in Singapore and hopefully JB and some say Batam. ;)

Slowly we will, but surely we will improve.


We wish to remind you guys know that to celebrate Christmas, is about caring and sharing.

If you are passionate like us to care and share about your mattress purchase.

Even that you bought your Mattress before, so long as it is purchase of my TK Series...




If you could spread and share your purchase in any social media format, we will give you our Limited Edition BodyHug with a case ABSOLUTELY FREE!
You know we mean it ;)

Also for the entire Christmas and until end of 2013,

We will have awesome freebies to come along with the purchase of the mattress.
These freebies are made with Passion
We want you to have better, so you could use the better.

Pillow Menu
1. Silk Fibre Pillow / Synthetic alternative to Down pillows
2. Memory Foam with breathable holes (Uniquely awesome)
3. Healthy Pillow / Negative Ion Pillow 

Mattress Protector
Fitted kind (Not the rubber straps kind) 100% cotton

Full length Body Pillow, 1.5 meters Height 
Super Premium Quality as seen in 5 stars Hotel Linen Case


From soft to firm mattress
From budget to premium mattress

We have a solution for you!

Merry Christmas & a Happy New Year!

The Perfection of Passionate Manufacturing
- Tilam King 

Monday 2 December 2013

CHRISTMAS is around the corner, what does this mean for you?

Dear Supporters and friends,

what does it mean to you?

Some is the celebration of the year! Some is about love, and some is about family...

To Tilam King,

Christmas is about making people happy.

Recently we have made a few old folks happy with our Single beds that are really comfy. We wish that they can have good night's rest every time all the time!

Now what do we have for our fellow supporters, and fellow Singaporeans...

This is a BodyHug, this is a full size "bolster" that is 1.5m long.

It comes with a super duper high quality BodyHug case, the emphasis is on the case, because that is what Tilam King is doing next.

We are interested to go into the linen business, because too many people are literally lost and do not know how to pick a usable set of linens.

Nonprofessionals will deem thread count as the factor of quality hence more expensive.

I beg to differ. It is actually the material used, not the thread count.

We will make affordable linens that are usable, not those $8.99 like those in GIANT Supermarket, or Pushcart sale items. ( To me, those are ****. Waste of good money )

PROPER USABLE Linens which are high quality at an affordable rate.


Tilam King Current Promo

Currently we still have a few LA stuff to clear.

LA ELITE - Majesty
Queen Size  ONLY!

TK Series Luxury Mattresses

 TK Luxury Series, TK Premiere Series, TK Deluxe Series

For a limited period of time, All Sizes comes with a simple designed frame!

We have awesome selection of Pillows & Bedframes to go along with your purchase.

Right now we have TONS of freebies! that are all HIGH QUALITY giveaways!

1. Choice of Pillows
2. High quality fitted 100% cotton Mattress Protector
3. BodyHug (with purchase above $1,000)
4. Frame (selected models)

All the freebies are Genuine, high quality, Zero Compromises.

There is this saying, "Judging by the gifts someone give, you can see their character."

Come down to take a look ;)

See our products, feel our passion, let our products inspire the concept of excellence, let our products be the standard of a high quality mattress at an affordable price.

The Perfection of Passionate Manufacturing
- Tilam King

Tuesday 26 November 2013

The undisputed Negative Ion Healthy Pillow TESTED and PROVEN though science, NOT MARKETING. Substance over all BS.

Ladies and Gentlemen,

Not too long ago, Tilam King made history in ADVERTISING. 

We are the first whom came out with Pillow Advertising as a concept in Singapore.
We are the first to translate it into practice in Singapore.

We have contacted the best to do the best for my clients.

They requested for Negative Ion to be in the Pillows, we promised them.

And we delivered.


hehehe, yea the printer got the better of me :) oh well, I had a great time making jokes about it saying that "pillew" is french :P whauahuahuahauhau

the device on the pillow with a reading of -277 which is very awesome!

This is my other pillow used to show contrast in the results as comparison. 

This device is bought online from a local Singapore distributor called GMM.

The point is, what is a catalog when you have live pictures of me testing it with a scientific device made to measure the presence of Negative Ions? 

So there you have it.

The REAL Deal.

No Marketing Jargons,
No Nonsense,
What you see is what you get, minus the person ;)


The Perfection of Passionate Manufacturing
- Tilam King

Thursday 14 November 2013

Tilam King representation of Luxury Mattresses, TK Series. (Complete)

During around this time last year, while Tilam King was still struggling to cover rent and overheads...

We have a dream...

A dream to make our own label, to let people understand more about mattresses...

to let people know that Luxury Mattresses are not expensive...

to let people afford Luxury Mattresses easily...

To let fellow Singaporeans sleep better without breaking the bank...

We came out with the idea of TK Series of Luxury Mattresses.

We named our very first Luxury Mattress to be TK Luxury Series.

We thought that the mattress should be made of only the highest quality spec wise.

Then again, as a logical builder mixing comfort layers is a waste of money and you only feel what is on the top.
Hence we went to search a 10cm thick Latex comfort layer to be on the top of our mattress.
We got this idea previously from a client of ours whom customized the mattress with 10cm Latex specification given to us.
To us, this is already a very Luxiousious

To symbolize the meaning of representation of a Luxury Mattress.

We did a never before launch of our product, the TK Luxury Series.

We let fellow Singaporeans just believe a fellow Singaporean on his word, to create a Luxury Mattress that will be comparable with the other big brands.

The PRE-Order was with strict rules;
1. Full Payment to be made.
2. No sample to see, feel or touch.
3. Sale based on trust.

They believed in us...

They knew that Tilam King was serious with what we had to offer...

Soon after TK Luxury Series was done, we knew we cannot let the Tempur fans disappointed.

We brought out our best memory foam component...

We kept our minds cracking

Tested several different components put together.

Then when we finalized...


Soon after...

To complete the whole Series...

There are some whom doesn't want a Latex nor a Memory foam mattress, would prefer a more conventional approach.

TK DELUXE SERIES was created through a rational that some people just like mattresses that are soft.

Everything in this mattress is about creating a soft touch feel.

The Individual Pocketed Springs are specially ordered for the Deluxe Series.

The final outcome is sheer Luxury for those that like Soft yet comfy mattresses.

To me, any softer would be a problem because there will not be much support left...


With the introduction of the TK Series...

We hope that Singaporeans start to understand more about mattresses better.

High Quality mattresses do not necessary be expensive.

High quality components is key to a good mattress, not the brand.

There is ZERO technology in a mattress, other then how it feels.

Wise up and save your $.

Do more charity instead.

The Perfection of Passionate Manufacturing
- Tilam King

As I mentioned do more charity, this was what happened some time last week.


Many of the volunteers were shocked about the mattress we gave.

I said, "As a young Singaporean, I have my utmost respect for every elder. These people needs care and the reason why they need our help is because they are not as fortunate as the rest. Hence we need to treat them like equals and not make them feel worst. I gave them a mattress that even I myself will sleep on, only this people will sleep well and feel better every morning."


Just a personal take on some corporations and companies thinking that because they give 1000 pieces of mattress, they think they helped people. There was this company a BIG company, called us to ask for a mattress for $30, and say is for charity. I immediately scold the crap out of that guy.

I said, I will pay your CEO to sleep on this $30 mattress for $1000 one night. (It was a global company, CEO earning tens of millions every year)

sorry for blabing so much... I just feel for the people around me. They won't need you if they can afford it... is because they need us, so just treat them better.

Make love, not war. Spread the love.

Tilam King

Thursday 7 November 2013

The psychology behind the mattress industry. Tilam King's Business model

"First off, these are just my understanding since birth.
I am the writer of this, and from the bottom of my heart, this is how I feel this industry works.
It is disgusting."

The objective of brands and marketing is crucial.

People remember them somewhere in their mind, but they do not need it yet.

Hence, recollection will come, when the day a consumer needs a mattress.

But the thing is, there are so many brands out there.

So many different shops out there.

and worst, there is also Expo.

One huge chunk of them which are not known, just Google and inspect their websites, you probably know what I mean. They are just sales people whom is good at sales, and specifically, mattresses.

So these people get together to rent a shop, put many brands together, and start selling mattresses. 

Because they do not own the shop(they rent), they do not own lorries(they outsource), they do not own the mattresses(they consigned), they just operate it like a convenience stall.

People are buying thousands of dollars of mattresses, putting deposits, and hoping that they got a good deal and expecting deliveries to be done.

The business model seems valid, hence many people open mattress stalls everywhere.

But these people know, it is not easy to do because from March to August are basically months that are very dry.

This is the beauty of the furniture industry. If you can survive the dry periods, basically the good will come slowly and surely.

Mattress shops open and close ALL THE TIME.

The life expectancy of a shop is 2-3 years before the company closes.

That is why shopping centers are slowly dominating this industry is because, of the complications that are happening every single day.

Consumers lose faith in smaller retailers.

But remember the principle I have, 

"Don't tell me you advertise full page ads and tell me you are cheaper then smaller retailers, that is basically Bull****."

Again, smaller retailers are easy to set up, the level of entrant is very low.

But I appreciate prestigious brands nowadays because they actually stop consigning to nonsense shops anymore.

Big it up to Simmons & Sealy & Tempur, they have stopped supplying to substandard retailers. Serta has all along done a different approach which is the self sustaining model, which is opening their own boutiques.

All that they had did, is really for the consumers. I really love them.

Remember these are global brands. Period.

Where as ASEAN brands, they just need to capture market share and are playing catch up, often very desperate. So long as you have a space for them, they consign. Ridiculous.

But amusing, a buddy of mine whom works for a brand, have a whopping bad credit of $100k++ just on his account. Meaning the shops either close shop, and these money cannot be retrieved back. This is just one sales man... There are a few sales man in the company.

Pathetic. Seriously.

I know I have no right to say this, because this is business. 

This leads to the word ethic.

Being responsible is very important. In Singapore, the government encourages entrepreneurship, Singapore is small, hence it is actually very easy to do business.

Just that rents are crazy. Super Crazy.


The ideology behind Tilam King's business model is rock solid. 

We buy the shop front property, we buy our lorries, we buy our own warehouse, and we own our own factory.

For buying of assets, is to convert fluctuating cost into fixed cost.

Hence the land lord cannot increase our rent and chase us out, or to move out to a new place and start all over.

We own our factory is to make sure our supplies QC is as high as possible and are constant, also to lower product cost from obtaining from suppliers.

The key is to make operating cost as low as possible.

No one can out do us, just because the CORE business is actually real estate.

My father once said, "Mattresses to us, is like offering people blessing. They create life there, and they spent half of the life on it. We must be able to offer them the best, if not we will not have good karma."

These are principles that Tilam King swear on.

We are a recession proof company, just because everyone needs to sleep, and we can offer better for less.

We mean what we say, and we love mattresses more then others.

No one have or will share with you insights about the mattress industry, because I feel that there need to be a change in this industry.

For too long, people have been worshiping brands, we are not a 3rd world country.

Save your money on things others can see :P

Mattress is all about the comfort point, substance, and price point.

Feel my passion, see my products.

The Perfection of Passionate Manufacturing
-Tilam King

Wednesday 23 October 2013

The Real Promotion in the Mattress Industry. *while stock last!

Dear everybody,

This is it. It is November in a few more days.

The whole world is going crazy for promotions.

But are their promotions genuine? are their promotional items good?

Let me tell you my definition of a true promotion...

My definition that a PROMOTION should ROCK the industry.

At least... create a small impact :P

Lets not say much...


High Quality Mattress + Storage bed frame combo (Queen Size Only)
30 sets ONLY

This is the KING ZONE Individual Pocketed Spring mattress with Pillow Top.
Firmness rating based on my opinion is 8/10
Queen Size - $799

Good space saving option The Storage Bed
Queen Size - $650

Nice Looking Headboard design ;)

*Do note that there are mattresses that are just $199, so for around $849 I can do the bundle.
There is a reason why I do not use that as a promotion, because I believe in Quality products for my consumers. But if you insist, I can still do the regular mattress deal to you.
My prices are nett, no nonsense, no additional, no hidden charges, just a friendly genuine sale for you and your family.


Tilam King supplier's have also celebrated our success and wish to say a great thank you to our consumers whom have supported Tilam King.

Purchase with purchase - Single & Super Single - $150, Queen & King - $200
3 Colours to choose from - Black, Darkbrown, Beige.

Feel free to inspect the quality. We dare anyone to rival us on Quality and of cause the most important Price point. 
*Do remember to compare logically, you will understand that Tilam King is genuine.


Stocks must clear before new ones arrive Mid Nov!

Everything is while stock last!

I wish to add, "not everyone is trying to make a fool out of other people.
Being genuine is difficult, requires a hell lot of effort, because people by nature already sick and tired of what the market is trying to do.
Tilam King admits that we are not the cheapest, but we are damn sure that we are the ones of the highest value. 

I bet my life on this statement."

The Perfection of Passionate Manufacturing
- Tilam King