Wednesday 18 October 2017
3 ways of differentiating ourselves in the mattress industry.
Hi everyone, ladies and gentlemen, and fellow Singaporeans,
It has been a while since I spoke about our existence to this interesting industry.
Many of my friends and fellow supporters have always asked me this hot burning question, "there are so many competition in this small industry, how would you compare and how can you differentiate from them."
As you all know, Singapore is the easiest place to set up a company, period.
The beauty is to spur people to try out doing something of their own, just like how start-ups are in every country, they are getting a little too commercialized and marketed to a point they are competing with one another on whom is the better marketed and designed item online.
Look at the above paragraph for a while, WHERE IS THE SUBSTANCE OF THE PRODUCT?
1. WHO TALKS ABOUT THE SUBSTANCE OF THE PRODUCT?
2. WHO TALKS ABOUT THE TRUE/REAL EXPERIENCE THAT SOMEONE HAS IN ORDER TO MANUFACTURE THE PRODUCT?
3. WHO ARE THESE BUNCH OF PEOPLE WHOM CLAIM THAT THEY ARE START UPS?
4. WHERE IS THE SUBSTANCE OF THE COMPANY AND WHAT DO THEY REPRESENT?
In Singapore, because we are small, and with the ease of obtaining goods from all over the world, so long as you get a nice running website, and a group of designers, you can easily make a mattress company.
There are a lot of "claimed" to be OEM companies, whom honestly are people whom came out from a big company and set up their own company and decided to start something of their own, but only cheaper then the parent company.
Hence these people are widely available online even on Alibaba, and it doesn't benefit the end product.
So back to the question, how does TILAM KING compare ourselves with these people?
Honestly we do not wish to even be mentioned or compared with those that are new in the market.
Tilam King is a 3 generation family business, that is re-branded by the 3rd generation.
The business model of the business is to allow people understand the ways of how we manufacture, and what we use to manufacture.
The components companies are prestigious and are all global companies, so are our equipment.
We bother to explain all the necessary substance of the product, and not how we market them, or work with some prestigious marketer, and or spend really big money on marketing when our targeted audience are really those that are trying to find something good. Period.
In my personal opinion, if you bother trying to spend so much effort to sell the product, the product already has a fault, where is the confidence of the product???
There you go ladies and gentleman, we answered our burning question on,
"there are so many competition in this small industry, how would you compare and how can you differentiate from them."
1. We are a 3 generation family business, re-branded by the 3rd generation.
2. Our business model is to explain about the product, and how we manufacture them, not all the fanciful nonsense that we do not need in life.
3. The fundamental of the product is strong because all the components and the equipment to make the mattress are all global prestigious companies.
We hope that we have kept this short and sweet for everyone. Making a great product has always been a challenge, if it was easy, why wouldn't all mattress feel the same?
We made the answers easy but honestly there are a lot of skill set involved in making a simple product, the longevity and fundamental of the foundation of making is still key.
The Fundamental is PASSION.
The Perfection of Passionate Manufacturing
- Tilam King