Monday, 23 June 2014

MYTH BUSTERS - 5 Star HOTEL mattresses.

Dear fellow Supporters and fellow Singaporean,

8 out of 10 peeps love to ask me this question.

"tony, i was at so and so hotel in so and so, the feel very shiok ar... is it true that S is supplying them? and if so, how come cannot buy? and how come they only say they supply, and those that they display are all above $6,000 just because it is in that particular hotel"

These my friends, are a total bunch of 10000% BS crap.

Hear me out, put yourself in the shoes of a 1000 room Hotel tycoon. ( I know it is hard to understand )

Trust me, the richer the owner, the more anal when it comes to discussion with collaborating with them. ( this sounds very easy and simple to understand, I KNOW YOU KNOW WHAT I TALKING ABOUT. :P )

So do you think the Hotel will even spend $6,000/mattress/room?

Touch your heart and ask yourself. A lot of people actually knows the answer for this and often forget.

Good, after you understand this simple analogy, lets go on to the package.

What actually comes in contact with the clients are really the linens.

Most consumers do not spend above $400 dollars for their linens. Therefore cannot achieve the feel of the total package.

If you google W Hotel shop, Westin shop, and all the nice names...

*abstracted from W hotel site

*abstracted from Westin hotel site.

You will realize that in America, they are more open minded and willing to share different ideas and such.

Same like what we believe, we also hope to...

BRINGING THE HOTEL EXPERIENCE HOME

For TILAM KING, we have realized that Linen industry is so simple. The only complication is that fabric need to bought in 3,000m MOQ, other then that it is so easy to make them.

So this is my take on Linens

http://en.wikipedia.org/wiki/Units_of_textile_measurement

read this,

Cotton count
  • Cotton count is another measure of linear density. It is the number of hanks (840 yd or 770 m) of skein material that weigh 1 pound (0.45 kg). Under this system, the higher the number, the finer the yarn. In the United States cotton counts between 1 and 20 are referred to as coarse counts. A regular single-knit T-shirt can be between 20 and 40 count; fine bed sheets are usually in the range of 40 to 80 count. The number is now widely used in the staple fiber industry.
  • Hank: a length of 7 leas or 840 yards (770 m)

My linen range is 80/80 count.
Most 5 star hotels are only at the 60/40 count, 80/80 are normally for suites and all the way up to presidential suites.

And yes so the price...

Due to the fact that I cannot be flexible with the 3,000m yet, I can only sell as a whole package.



2 x Down Alternative Pillows
2 x 80/80 Pillow cases
1 x 80/80 Fitted sheet
1 x Mattress Protector
1 x Down Alternative Featherbed
1 x Quilt blanket
1 x 80/80 Quilt cover

All these for : Queen - $899
                      King -   $999

You got to enjoy the good Linen then you know why is it priced this way.

No, you do not get good packaging.

No, you do not get a prestigious brand, other then the 
AWESOMENESS HOTEL QUALITY BY TILAM KING

No, you probably cannot find such fine linen in Singapore departmental stores.

But you get the best possible fabric in the industry.

You got to feel it to understand it.

If you touch these and still have better stuff then these, PLEASE let me know.

In my experience, these are one of the best Cotton Sateen I have ever touched and worked with.

The Perfection of Passionate Manufacturing.
- Tilam King



Thursday, 22 May 2014

TILAM KING is now PLUS-SIZE friendly... You know what am I talking about ;)

Dear fellow Supporters n fellow Singaporeans,

It is simply frustrating to see how unthoughtful people can get sometimes. Not because they want to, it is because the idea and concept do not work out right. Hence no one actually targets at this kind of niche.

Let me elaborate...

The mattress industry is full of confusion when it comes to different models and firmness. There is a joker that came out of no where to give a firmness scale, without even mentioning about how heavy he is and what kind of preferences he likes.

The stereotype of  consumers are, plus size people will have to change their mattresses every often like 1-2 years of usage. Because the springs get more worn out then normal body weight do.

Honestly... then who makes something for the plus size crowd?

No one, yet.

The solutions we normally hear are; 
"you take the firmer one loh..."
"you take the more expensive one loh..." - anyone that intro that to you deserve a spanking.
"you buy cheaper then change frequently loh..." - most stick to this, which is not wrong.
"you just see what you like in the showroom and make do with the firmness."

When I say plus size, I mean people around 100kg and above. (Normally a mattress of medium setting will soften or degenerate faster if no proper reinforcements are in place.)

There is no one size fit all mattress hence the different firmness and different models.

What if we simplify things for you ;)

What if we actually care? What if we can make the kind of mattress that you like to make it last at least 6 years or more of use. (Normally plus size people face lifespan issues on the mattress)

The thing is that after realising that the concept of 

"bringing our flexibility to our consumers", 

which is 

"if you think the mattress is too soft we make it firmer, if you think the mattress is too hard we make it softer"

We realise that we actually can automatically cater to plus size peeps WITH NO EXTRA COST?

 We simply swap to a more durable spring set up depending on comfort level you wish to create and we work from there.

WHATTT?!?!?!?!!?!?!!??! NO EXTRA COST?

All the worries and troubles ARE GONE!

So YES,

We are updating our BLOG with a new concept just to let our consumers know that we care,

hence we KEEP IT FREEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE.

Everyone loves a good old free upgrade ;)


LIVE IT BIG, LIVE IT WELL.

The Perfection of Passionate Manufacturing.
- Tilam King


Thursday, 1 May 2014

We plan to make the coolest, most realistic mattresses, at the most affordable price point, in Singapore! - Ergo Series.

Dear Ladies and Gentlemen,

Tilam King have rise from it's humble beginnings... Saving every penny, doing everything right to have the ultimate bottom line.

We have something surfacing our shops soon...

Our proud product of the next decade...

ERGO Series

The sexy ERGO SERIES is back in BLACK...
BLACK is the new GOLD as they say ;)

Together with airflow in mind, breathable fabrics by the sides to maximize air dissipation.

This is a firm mattress, lets not forget that Firmer mattresses are easier to make.

We listen to Chiropractor's advise on how to make a firm mattress, this is our answer.

The ERGO SERIES by TILAM KING...

Individual Pocketed Springs
High density Foam
Special Airflow fabric for maximum ventilation
25cm Height
10 years Manufacture's Warranty.
Designed in Singapore, 
Assembled in China(Operated by Singaporean)

Simple formula, with simple price point.

Single - $599
Super Single - $659
Queen - $859
King - $999

Enough said.

The Perfection of Passionate Manufacturing
- Tilam King